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Final ClickZ Live NY Agenda Reflects Rapidly Evolving Face of Digital Marketing, Advertising and Media



This post is provided by our Events Channel sponsor, ClickZ Live. Marketing Pilgrim readers can save $500 when using discount code “MPGM14″

ClickZ Live New YorkAfter hundreds of submissions from brands and advertising agencies from all over the world, the ClickZ Live content team has selected over 110 speakers to help drive 60 sessions in what is set to be a thought-provoking and engaging week for digital marketers during at the New York Marriott Marquis.

Keeping pace with ever-changing consumer trends is not easy with digital media consumption across devices and engagement at record highs and set to grow further.

With real-time marketing very much at the forefront of advertisers’ minds, I will personally be speaking as a keynote at ClickZ Live New York on Reputation Management and discussing key takeaways from some of the global brands’ biggest reputation blunders of the past year.

Other agenda highlights to note:

  • Rethink B2B Marketing: How to Turn your Brand into a Digital Campaign Success Story featuring Geoff Colon from Microsoft and Michelle Killibrew from IBM
  • Digital Innovation Insights Driving Big Brand Awareness with John Baker from JWT, Jordan Bitterman from Mindshare and John Burke from Entrée Health
  • Cracking the Inbound Marketing Code: From traffic, to leads, to revenue with Sebastian Turner from Twitter and Adriel Sanchez from SAP
  • Connecting with your Consumer on the Move: Effective Mobile Marketing talked to by Dennis Suler from Verizon Wireless and Lizzie Widhelm from Pandora

Speakers and sponsors disseminating their knowledge across the six educational tracks hail from platforms, brands, and agencies like Google, Microsoft and Bing Ads, Yahoo!, Baidu, JWT, Mindshare, Acronym Media, Trustpilot, Marketo, and iProspect.

Reflecting on the announcement of their most comprehensive agenda yet, Mike Grehan, Group Publishing Director of the Interactive Marketing Division at Incisive Media said, “ClickZ Live is designed to help companies build a profitable business through world class digital marketing. These sessions we have been designed to show brands how to identify market opportunities, develop targeted offerings and create, communicate and deliver value to their customers using the very latest digital strategies and techniques”.

For more information on how to attend ClickZ Live in New York, taking place March 31 – April 3, please see the registration link here: http://www.clickzlive.com/newyork/rates-pass-details.php.

  • Kevin Joseph Miranda De Guzman

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