On the other side, we have Getty Images, one of the premiere sources for trending photos. It’s the archive everyone from ETOnline to the LA Times turns to for celebrity coverage but for the average small biz blogger, the per photo cost is way out of reach. So instead of paying. . .what do they do? Many bloggers use the images anyway and hope they won’t be asked to take them down. Getty could fight. . instead, they decided to switch.
Starting today, many popular Getty Image photos will come with an embed tag. Using that tag, you can place a photo on your website, blog or social media channel free of charge and guilt. The images must be used for editorial purposes and cannot be used as part of an advertisement, promotion or on merchandise.
Jonathan Klein, co-founder and CEO of Getty Images says,
“Images are the communication medium of today and imagery has become the world’s most spoken language. . . Innovation and disruption are the foundation of Getty Images, and we are excited to open up our vast and growing image collection for easy, legal sharing in a new way that benefits our content contributors and partners, and advances our core mission to enable a more visually-rich world.”
or, as Kevin Mazur, celebrity photographer and director, and co-founder of WireImage Inc. says,
“You have to adapt to survive. Evolving to embrace technology that encourages responsible image sharing is the way forward for the industry.”
Ain’t it the truth.
Embedded images include credit to the photographer and a link that leads the viewer back to GettyImages.com. One odd thing, when you search for images on Getty’s site, the embed option only shows up when you roll over a photo. What they need is a search filter to make it easier to find available images.
But that’s really a minor point. Getty Images opening up their doors to bloggers free of charge is huge.
If you’re at SXSW this week, Getty Images is hosting a blogger meet-up on Monday to show off the the embed tool. More information about the event can be found here. If you’re not at SXSW, you’ll have plenty of time to peruse the archive and see how this new tool can help you pump up your blog or website.