Google Plus can’t beat Facebook, but can it win second place?
I hear most of you saying “nope” and I also hear you thinking. . . I meant to. . . I should. . . I think there’s a benefit to posting on Google+ but I’m not sure.
It’s not you. The numbers just don’t add up. 72% of online adults visit Facebook at least once a month. For Google+ that number drops to 22%. Facebook fans hang around for six hours (says Nielsen). Google+ folks spend only 7 minutes. (There’s a joke in there somewhere.)
But Forrester says that the numbers only tell half the story - and not the good half. They say, instead of comparing the site to the champ, we should be comparing it to the other contenders, namely Twitter, Instagram, Pinterest and LinkedIn.
Forrester did their own survey and found that 22% was also the percentage of people who used Twitter every month. And it was more popular than those other players. But here’s the real key; the top Google+ accounts in the study had more followers than those same brands had on YouTube, Pinterest and Instagram combined.
It gets better.
Google+ posts generate the same amount of engagement per follower as Facebook and twice as much as Twitter.
My math hat has a lot of holes in it so I might be wrong here but I feel like these numbers aren’t as good as they look. What I’m thinking is that .073% of 1,405,249 people is a lot more than .069% of 38,020 people and more people means more chances to sell your product or service. It is all a numbers game; we lose people all the way through the sales funnel. Which means the more people you start out with the more people you’ll have at the finish line.
Having said that, there are advantages to having a small but loyal following. 1,000 people who are only mildly interested in your product or clicked to follow just o enter a contest or get a coupon aren’t as valuable as 100 people who buy from you on a regular basis. So, from that perspective, Google+ is looking good.
Bottom line is, running a Google+ page won’t hurt and it could help. Forrester suggests that you use an autoposter to copy all of your Facebook posts to Google+. This goes against conventional wisdom but there are only so many hours in a day and since Facebook’s made it so hard to see Page content, chances are most people won’t see the double post.
Forrester also suggests you tell you customers that you have a Google+ page. I know that sounds silly but they found that many of the top brands in the study do not have a Google+ link next to their Facebook and Twitter icons on their main website. Do you?
Question of the day: how do you feel about double posting the exact same content to Facebook and Google+? Discuss.