You. Marketer. Come closer. I’m going to tell you a little secret. It’s a secret you can use to get ahead on Pinterest and in your online business in general. Actually, it’s not even a little secret – it’s now an unlimited secret – as in, Pinterest just gave you the ability to create unlimited secret boards.
Not what you were expecting? I get it. It’s not even a huge story but the more I thought about the news, the more I thought about how useful it could be for online marketers.
Let’s take a step back. Secret boards are simply private boards on Pinterest. You can lock them so only you can see them or you can choose to share them with a select group of people on Pinterest. Previously, businesses had access to a limited number of these boards but Pinterest took the cap off last week.
What can you do with a secret board? Two things: use them to stage and use them for internal sharing.
Staging is something we should do more often but don’t. It’s perfect for pre-loading upcoming content such as your new spring line or holiday items. But with a little more effort you can create something cool like this:
Caribou Coffee used their secret boards to lay out this fun board. It’s an entirely different way to look at the images we post and it’s a great statement piece. Also note, they don’t even have a single logo or product image on the top half of the page. Instead, they filled the entire page with inspiring images that project how their coffee makes you feel.
You could build this on a live page, but with the secret board option you can take your time and create the perfect page before flipping the switch to make it public.
The other way to use secret boards in business is to share ideas with your crew. Since so many images on the web have Pinterest links, it’s an easy way for your staff to curate product or design ideas. Instead of sifting through email after email of potential graphics, a secret board lets you see everyone’s offerings a at glance.
It’s also a good way to test your own store layouts. Its much easier to move photos around on a Pinterest page then it is in a product catalog. When you start sliding the pieces around you may find certain groupings create a natural flow or have more impact when placed near each other.
Pinterest secret boards won’t change the way you do business, but they are a handy, creative tool that could help you Pin better and work smarter.