Sure, most people will look at the new predictions from eMarketer and see a “half full” scenario for mobile advertising spending.
That doesn’t make for interesting headlines.
What jumped out for me was the fact that mobile ad spending growth seems to have peaked. Not surprising, as any market eventually grows large enough that it can no longer support meteoric growth rates. After 120% and 105% growth rates over the past couple of years, mobile ad spending will grow a “paltry” 75% this year.
Perhaps the most important stat to watch is Facebook’s growth at the apparent expense of Google.
Also noteworthy, just how far Twitter is behind Facebook. Really Twitter? Just 0.2% uptick for 2014? Ouch!