Pinterest Encourages Shoppers with New Gift Feed
Here are a few facts about Pinterest and eCommerce:
- 47% of US online shoppers say they bought something as a direct result of a Pinterest recommendation.
- Buyers who came from Pinterest are 10% more likely to complete the transaction compared to those coming in from any other social media site.
- The average order value from a Pinterest shopper is around $100. Facebook is closer to $50.
Clearly, shoppers love Pinterest and vice versa and now Pinterest is making it even easier for you to sell and them to buy.
This is the new Gifts feed. It shows only Product Pins. These are the pins that have ecommerce details such as price and where to buy. Product Pins also include those tiny logo icons you see just under the photo. The trained eye can now scan a page and pick out all the cool Etsy items at a glance! (And it’s a great branding perk for your business)
The other nice feature is the ability to sort by price point. $$$$ is an item that sells for more than $200, $$$ is between $50-$200, $$ is $25 to $50 and $ is $24 and under.
Pinterest is curating the feed, so you can’t add your items directly. If you’re interested, you have to use Rich Pins which involves coding that the average seller isn’t going to understand. Even Pinterest admits, you’ll probably need a developer to help you out.
If you’re an artisan who sells on Etsy or Society6 or a similar site, you’re lucky as all the coding has been done for you. If you run your own ecommerce store and you sell fashion, home decor, craft or cooking items – find a developer to help you make the switch right now.
The only thing I don’t like about Pinterest’s plan is the title. Gifts is a super concept for a board, but it implies items you’d buy to give someone else. Yes, you can buy gifts for yourself, but you get me. Many of the items are the type of thing you’d buy for yourself such as a wedding gown, party invitations, shoes, a rhinestone burlesque costume. . . etc.
I have no idea what they should have called it but I’m holding out for something more all-inclusive than “gifts.” Page title aside, this is an excellent promotional push for online sellers.