Facebook ads, off Facebook: The mobile ad network is here

“This is really the first time we’re going to help you monetize on mobile,” says Zuckerberg and it’s big news.

Facebook is now officially in the mobile ad network biz. They call it Facebook’s Audience Network and it’s all about putting third party ads on mobile apps.

Facebook Audience Network

The Audience Network uses the same targeting as regular Facebook ads. Actually, it uses the same everything as regular Facebook ads, all you have to do to include the new mobile option is check another box.  You can create a banner ad, an interstitial, even a native ad if you want to blend in with the scenery.

Rather watch than read? Here’s a nifty video that shows you how it works:

Facebook takes a step back with anonymous login options for apps at F8 conference

F8 2014If you felt a shift in the Force today, it’s because all of the developers in the world are at Facebook’s F8 Conference in San Francisco.

What’s interesting is that the conference isn’t just about building a better virtual mousetrap. It’s also about how to monetize and grow apps as a business because you can’t just build it and hope people will come – today’s developer has to be a good marketer, too.

Even if you’re not in the app biz, keep reading because Facebook just made some interesting changes to how things work.

First off, Facebook is proud to announce¬† a new “two-year stability guarantee for our core products and API versioning to simplify development.” So exciting!

I’m joking, I have no idea what that means.

Get Andy Beal’s new book Repped for just $0.99…but hurry!

repped-saleIf you’ve not yet bought your copy of Repped: 30 Days to a Better Online Reputation I forgive you. :-P

Now is your chance to right what is obviously a glaring omission and pick up the Kindle version for just $0.99! Amazon has Repped on sale until tomorrow evening, at which point the price will jump up and you’ll kick yourself for missing out on this great deal.

If you’re not a Kindle kind of person, never fear. You can buy a copy of the paperback at 50% off this week only. Just head to this online store and use discount code:¬†N6LH5FGW

All joking aside, my sincere thanks to all those that have already purchased a copy, especially those that have shared their 5-star praise on Amazon.

49 percent of SMBs decided to start their own biz while working for someone else

Manta Small Biz firstsBosses, close your ears.

Almost half of all small business owners decided to branch out on their own while they were working for someone else. I’m thinking Monday mornings had a lot to do with it, or maybe another Friday late night without overtime pay?

This new Manta-Dell infographic and survey says a lot about small business in America. Though most entrepreneurs were dreaming of the great break away while at work, some came up with the idea while sitting at their kitchen table (probably with a pile of bills in front of them) or when they were socializing with others.

2% said they made the decision while they were in the shower. I’m surprised that’s not a bigger number – the shower is so inspiring!

Digital NewFronts: Microsoft makes Xbox movies and Yahoo plans to travel

DCNF_logo_square_2014“We’re at a critical moment for video consumption.” @marissamayer #Newfronts pic.twitter.com/vDXiP9Doa0

“People spend more time looking at their phone screen than their TV screen, and that’s what we’re excited about” -@peretti. #NewFronts

Levin: everything we create will be smart, creative, disruptive. We’re already a content company (ref to games) #newfronts

It’s time for the 2014 Digital NewFronts in New York City. Based on the TV UpFronts, where the networks whoo advertisers with delicious teases about their upcoming season, the digital NewFronts are all about selling advertising online.

Yesterday, The New York Times, Buzzfeed, Microsoft and Yahoo took the stage with their presentations giving us all a peek into the future of online – here’s a hint “video” and ads that look like content.

Instagram posts get 120x Twitter engagement & 58x Facebook!

New research from Forrester suggests marketers are barking up the wrong social media tree.

If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why:

Instagram Engagement

Of course, there are always a few “gotchas” with stats like this. For instance, part of the impressive engagement on Instagram comes from the much smaller audience–so you’re fighting less for attention. Also, Facebook reportedly gets a brand’s message in front of just 6% of its following, whereas Instagram doesn’t filter brands.

Lastly, let’s look at what constitutes “engagement.” On Twitter it might be the retweet of that post that took you 2 hours to write. On Facebook, it could constitute the sharing of an infographic you dropped a couple of Gs on to produce. Instagram? They double tapped their smartphone to add a little heart to that photo of your office dog wearing a bandana.

8 out of 10 shoppers prefer digital help over human interaction

mWk3yeW - android - rgbstockI’m not one of those people that worries about robots taking over the world or that our increasing reliance on digital has made us skittish about human interaction. Wait. . . maybe that last part. . . you have to admit, customer service isn’t what it used to be.

In the 1950’s, a man wearing a suit and tie would greet you at the door of the appliance store then walk you through the features of every model on the floor. He’d find out how many kids you have and how many loads of laundry you do in a week and an hour later he’d write up a bill of sale for the perfect washing machine.