Behold the new Twitter page for actor Channing Tatum. Pretty, but it doesn’t have the impact of the real thing. Click here to see Zac Efron’s new page.
One note: I know I tend to use examples from the world of entertainment but Twitter’s to blame this time. Of the 10 examples, 7 belong to entertainers of some sort. They also included The First Lady, Australian Football League and Floyd Mayweather. (Just in case you don’t want to be caught with Zac Efron’s Twitter page in your browser history.)
Back to business. The new Twitter pages look modern and bold and . . . I’m going to say it. . . Facebookish. I think they’re too crowded and the timeline feed is huge. It’s easy to read and skim and but you have to scroll and scroll just to see a couple of Tweets. Obviously this will vary from browser to browser. And if you’re not a celeb, how many people will actually scroll to read your whole feed anyway?
The new headers look amazing but that’s not going to be the case for the average Joe. Channing Tatum has a cool, panoramic photo for his header. What are you going to use? What am I going to use? Seriously, I’m so unhappy with this big picture trend on YouTube and Facebook and now Twitter. I think these big photos discourage users from joining because it’s hard for the average person to come up with a photo that looks great.
Under that are your Twitter stats – truly front and center. Terrific if you have good numbers, embarrassing if you don’t.
Twitter is also releasing several new features that are excellent for marketers:
- Best Tweets: Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.
- Pinned Tweet: Pin one of your Tweets to the top of your page, so it’s easy for your followers to see what you’re all about.
- Filtered Tweets: Now you can choose which timeline to view when checking out other profiles. Select from these options: Tweets, Tweets with photos/videos, or Tweets and replies.
Pinned Tweets! Get into the habit of updating that at least once a week. Put your big sale up there. Coupon codes. Events. Deadlines or a link to your best content.
What I like about the overall concept is that it makes your profile page look more like a landing page for visitors and less like a personal dashboard. That could lead to a shift in viewing behavior with more people stopping by to see everything you have instead of just watching what rolls through their personal feed.
New profiles will roll out to everyone over the next few weeks. If you don’t have a Twitter account (!!), sign up today and you’ll start with the new profile.
What do you think? Exciting change or lipstick on a pig?