If you’re tired of being filtered by Facebook, or lost in the noise of scheduled tweets, then you should turn your attention to Instagram. Here’s why:
Of course, there are always a few “gotchas” with stats like this. For instance, part of the impressive engagement on Instagram comes from the much smaller audience–so you’re fighting less for attention. Also, Facebook reportedly gets a brand’s message in front of just 6% of its following, whereas Instagram doesn’t filter brands.
Lastly, let’s look at what constitutes “engagement.” On Twitter it might be the retweet of that post that took you 2 hours to write. On Facebook, it could constitute the sharing of an infographic you dropped a couple of Gs on to produce. Instagram? They double tapped their smartphone to add a little heart to that photo of your office dog wearing a bandana.
Not all engagement is created equal.