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LinkedIn hits the 300 million member mark




linkedin300LinkedIn is celebrating this weekend but it’s not about Easter eggs and chocolate – they’re celebrating a milestone. As of right now, 300 million people have joined LinkedIn. That’s not as good as a 5 foot, solid chocolate bunny but it’s still a pretty nice treat.

Here are a few interesting stats from their celebratory infographic:

Membership:

– Five years ago, LinkedIn members were mostly male, but in 2013 it’s almost an even split between men and women.

– More than half of LinkedIn’s members live outside the US.

– Five years ago, the UK was number two for membership but now India and Brazil take second and third slots.

What this means for you:

LinkedIn’s global membership means a chance for you to expand your business beyond the US borders. The very thought makes a few of your nervous, I know, but it not only means a larger customer pool, it can also mean more money for the same work. I’m not suggesting you overcharge anyone, but when you factor in the currency exchange rate and supply vs demand, you may come out way ahead selling your product or service internationally.

Even if you run a small, ecommerce business, services like Paypal will do the currency conversion for you and international shipping is easier than ever. Don’t run from it. Embrace it.

Industry

Information Technology and Service was and is still the largest industry represented on LinkedIn. But there’s been a big shift in everything under that. Computer Software, Telecom and Finance have dropped out of the top 5 industries to be replaced by Healthcare, Construction, Education Management and Accounting.

What this means for you:

LinkedIn isn’t the tech-centric networking site it used to be. Now, you can find members representing just about any industry and any type of job you can think of. Did you know that the Magicians, Mentalists and Mystery Performers group has 940 members? Seriously, if you’re looking for a career-based support system, you’ll find it on LinkedIn.

Mobile

In five years, LinkedIn went from “what’s an app?” to a mobile audience that sends 50% of the sites traffic.

What this means for you:

LinkedIn is always on. You can pull it up on your iPad at lunch and talk with a buyer in Germany who is in bed with his smartphone. LinkedIn mobile is also a great way to catch up on industry news or discuss an idea with other members when you have a few free minutes. It really is a treasure box of information if you take the time to poke around.