Native Advertising: no budget, little awareness, low demand, but a ton of opportunity [infographic]
As the saying goes, you either see the glass half full, or half empty.
When it comes to native advertising, Copyblogger’s “2014 State of Native Advertising Report” demonstrates that the glass is either almost empty, or has plenty of space for it to fill up!
While almost three quarters of those surveyed had no, or very little, understanding of what native advertising is–with nine out of ten not having any budget set aside for native advertising–you can’t help but see a ton of opportunity. At least, that’s what I see.