Twitter is rolling out a new ad unit that will allow you to pack more information into a small space. It’s called a Website Card and it looks. . . okay, you know what I’m going to say here. . . it looks like a Facebook post.
Instead of just showing a link to your website post like a traditional Tweet, Website Cards show an “engaging photo” and additional information about your site.
The announcement post says you can use a Website Card to drive traffic to any page on your website – a blog post, a product page, a special sale page. . . nice. Twitter says that in tests they saw higher engagement and lower CPC. Makes sense. Anytime you give a person a large preview they’re more likely to click. It’s why photos and videos do better than straight text, especially on a highly skimable newsfeed.