Posted April 4, 2014 10:00 am by with 1 comment

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DistractedThe hardest part about selling online today is keeping the attention of a potential customer. There are so many distractions nowadays! We’ve got Facebook, and Twitter and Netflix and a few hundred thousand other nifty apps and games we can all access on our tablets and mobile devices 24-hours-a-day.When you think about it, we should all be exhausted from all of these distractions. But we’re not. We’re constantly finding ways to just keep lumping on new distractions; which just makes us more unfocused.

So how do you keep the attention of a potential customer? Your job is to get your customer to take an action. Whether that is to download something, or sign up with their email, or buy something, or whatever. If they pay attention, and then do something, you convert. And conversions mean success.

But how? Why are your marketing attempts not working as well as they should?
Here are some statistics that talk about how using video can help you get your customer to pay attention.
  • In 2013 the average attention span of a user was 8-seconds, compared to a whopping 12-seconds in the year 2000.
  • The average number of times per hour an office worker checks their email inbox is 30.
  • The percent of page views that last less than 4 seconds is 17%
  • The percent of page views that lasted more than 10 minutes is only 4%
  • The percent of words read on web pages with 111 words or less is 49%, not bad.
  • But, the percent of words read on an average (593 words) web page drops to 28%

So what we’re seeing here is that people are not paying attention, especially to words on a page.

Now the big number on video. The average length watched of a single internet video is 2.7 minutes!!!

I repeat. A person will sit and watch a video for an average of 2.7 minutes.

The verdict is in. If you’re not using videos to help keep the attention, and therefore increase conversions, then you are missing the golden opportunity to reach your sales goals. The numbers don’t lie. Have you started your first video yet? Please share your success stories about using video in the comments below.
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  • Susan LilBear Perry

    So marketers should start creating videos to keep their customers’ attention?