Their recently released “Consumer Sharing Trends Report” shows that Twitter isn’t going down without a fight. They’ve rallied the troops, patched up their tools and now they’re in this to win this. And with Facebook taking another step toward the dark side, the move couldn’t have come at a better time.
ShareThis analyzed consumer sharing behavior from Q1 2014 across all of the major social media networks. They noted the who, the what and the how and came up with some interesting numbers. The figures on this chart represent growth. I’m assuming growth over the last year but the chart doesn’t spell it out so I could be wrong. (Help me out ShareThis.)
Even if the time frame isn’t clear, the results are. When it comes to sharing, Twitter is on the move and Reddit’s still in the game as well. Facebook and LinkedIn showed modest growth while Pinterest faltered and Email disappeared into a black hole.
We’re talking about sharing here – articles, photos, videos. I think Twitter’s growth comes from the changes they’ve made in the past few months. Bigger photos, one-click videos, more identifiers and content right in the feed. A person is much more likely to share a quick video they just watched than a link to a video that they might not click.
Facebook’s recent tweaks haven’t done anything to encourage sharing. Quite the opposite. All the things I would share – coupons, TV images, contests – don’t hit my feed anymore. I can’t share it if I don’t see it.
Now Pinterest is a whole different animal. I see that site as a personal treasure trove of inspiration. I’ll happily repin images I like but I don’t do it as a means of sharing that image with others. And I can’t think of the last time I shared a Pinterest image outside of Pinterest. It’s just not what that site is about.
Mobilizing the Troops
ShareThis says that 52% of all sharing activity happened on a mobile device. Mobile sharing grew 3.5 times faster than desktop sharing and that’s a trend that’s going to continue. 25% of all mobile shares came from an iPhone but Android is closing in with 17%. (Think of this as a side battle in the war to take over the world.)
Age wise, Reddit has the youngest demo. Guess who has the oldest. Facebook! Who knew? Twitter’s sweet spot is 31 to 35 but Facebook’s sharers are over 50. (That’s age not percent!)
Twitter also needs to send a commendation to the Hispanic community. They led the charge on every social media network except Facebook and LinkedIn.
Let’s wrap this up with a bit of wisdom from Yoda: “No. Try not. Do… or do not. There is no try.”