Is Facebook gearing up to force businesses to pay for all promotional posts? (screenshots)
This is total speculation, but could Facebook be getting ready to force businesses to pay for any post that is blatantly promotional in nature?
While enjoying my normal morning browsing of dog photos, family updates, and tennis controversies, Facebook slipped in a small request for me to take a brief survey. Sure, why not?
Here’s what happened next:
In total, Facebook asked me to look at 14 different posts–some from companies I didn’t follow, some from Pages I did, and others from friends. With each post, I was asked to rate whether I believed it was an ad or not. Interesting, huh?
Now, here’s my speculation on why Facebook is doing this:
- Facebook is just testing my own tolerance for what it already knows are ads.
- Some of these posts triggered FB’s own ad algorithm, and they want a human to confirm if something looks like an ad.
- This is part of a recent announced crackdown on Pages that ask for Likes and Shares.
- Or, perhaps all of the above.
Maybe I’m just too much of cynic–I’ve seen a lot of the web monetized over the past decade–but I can’t quite shake off the feeling that Facebook might be looking to force businesses to pay for any post that looks like an ad. After all, only 6% of posts make it into a user’s feed anyway, so we’re not far from that now.