Posted May 28, 2014 9:33 am by with 2 comments

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The Millennial generation is an opportunity and a challenge for businesses. In this second wave of research conducted by SDL we can see how the currency of data is treated with great value and respect by the Millennial generation but in equal measure, they are also willing to give up certain elements of data and personal information if there is something in it for them.

The notion of the fair exchange is nothing new in customer experience but the data presented below certainly highlights the need for authenticity and respect in building that all important bridge of trust between the consumer and businesses, as surveyed in Millennials.‘Your Data Trumps Big Data’ represents the need for a new approach by Marketers to obtaining and utilizing data for optimized customer experiences.


The above post is sponsored by SDL. Get your free copy of SDL’s whitepaper: Campaigns Are Extinct.

  • As noted, the small data is the major league difference maker. Nice IG 😉

  • Emmanuel Cudjoe

    What I like most with respect to this infographic page has to do with the point it raised with respect to Transparency. Every data of course ought to be transparent!