YouTube gives creators a brand boost with intro video option
About a third of all the videos I watch on YouTube have a branded intro. It sets the tone and let’s you know that the person you’re watching is serious about creating consistent content. They’re also easier than ever to make thanks to a variety of cheap video editing tools.
On TV, the opening credit sequence is pretty much a thing of the past, but YouTube wants it to become a staple for online creators.
Starting today, you can now automatically add the same 3 second intro to all your videos with just a few clicks.
- Upload the three-second intro video you’d like to use to your channel as an unlisted video.
- On your channel’s InVideo Programming page, click “Add a channel branding intro” and select the intro from a list of eligible videos.
- Select which videos you want the intro to appear on. You can choose whether to add it to all of your videos, or just the ones you’ve uploaded after a certain date. You can always remove or change the intro later.
The fact that it works retroactively is great for anyone who has been remiss in branding their content before now.
If you already have an intro edited into your videos, just use the date feature to add it to videos going forward.
Since you don’t have to edit the video by hand, you can now produce videos on the fly and upload instantly. No waiting until you get home to add your intro. This is especially valuable if you’re covering a popular event. Imagine you’re at Comic Con – you shoot and upload the same time as the next guy but all of your videos begin with your brand name. From the outsider POV, you’re a reliable expert, he’s just a guy who uploaded a home movie.
Think that’s not the case? Pay attention the next time you’re on YouTube. Compare the channels that use well-crafted intros versus the ones who don’t. Which one are you likely to revisit?
Also, remember we’re only talking about 3 seconds here. You’re not telling your life story. This isn’t the opening to Laverne and Shirley. All you need is a solid graphic and some movement – music and / or a quick voice over. Again, scour the YouTube world for examples and if you need help creating an intro you can get reasonably priced help at Fiverr. Just type YouTube intros into the search box. It’s a common request.
Already have a branded intro? Link us to your channel so we can take a look.