If imitation is the sincerest form of flattery than Facebook must be glowing with pride today. Pinterest just announced their latest advertising option – the DIY Promoted Pin. And considering how much DIYers love Pinterest, it’s a natural fit.
Now, you don’t have to be a big brand to advertise on Pinterest. All you have to do is visit the ad dashboard, pick one of your pins from the presented options and promote! You can choose from a range of targeting options and you only pay when people click. It’s just like promoted posts on Facebook only better because its Pinterest!
On the backend, Pinterest is beefing up their analytics so you’ll be able to see which of our pins are getting the most clicks, impressions and repins.
Look how pretty. So much better than the current layout. It’s a super snapshot of what’s happening on your account.
To keep the site from being overrun with Promoted Pins, (I’m assuming these pins will have an advertisement notation on them), you have to ask to be a part of the test. So it’s DIYish at the moment. Pinterest says the whole point is to open the platform up to businesses of every size but the testers aren’t exactly small fries. Vineyard vines has 27,000 followers. Designer Nicole Miller only has 8,000 followers but she’s still a pretty big name. And Shutterfly? Really. I wouldn’t call that a small business.
If you want in, you can fill out this form and get on the priority waitlist. The form asks if you spend more or less than $20,000 a month on marketing so. . . .
I do think this is a huge step forward for both Pinterest and the brands that fit the site. If you’re in the fashion, home or craft business, I’d head over there right now and get on the list. I have a feeling that the same money spent to promote a pin is going to go a lot further than that same money spend on Facebook. Nothing to back that up yet. . . just my little old opinion and I’m not too worried about the number of ads on the site. As long as the image quality remains high, most consumers won’t care if it’s a paid pin or not.