Tablet commerce expected to reach 293 billion by 2018 [Infographic]

Usablenet Tablet commerce2018 may sound like the title of a sci-fi disaster movie but it’s also the year the tablet may take over the ecommerce world. Usablenet predicts the rise of the hand-held machine in their new infographic, saying tablet sales will increase five fold by 2017. That’s over 1 billion tablets and a large percentage of owners will be using those tablets to shop.

Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.

All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.

Google I/O 2014: Your watch and your car are talking about you

Samsung Android Wear WatchToday, it’s Google’s turn to impress the world with news from their developer conference I/O 2014. From games that can be played across multiple devices to an Android Wear watch that automatically unlocks and locks your phone – it’s easy to see why the future of everything is now mobile.

The overarching theme of the conference is connect-ability. Your smartphone talks to your TV. Your TV talks to your tablet. Your watch syncs with the car. It’s crazy. I love technology but I don’t need or want my email to follow me where ever I go! Still, you have to appreciate the thought that went into these upgrades. For example, if you’re wearing a smartwatch like this one from Samsung, you can see your notifications without fishing your phone out of your pocket. You can also see and decline in coming calls. I love that.

Check-in to your hotel room with just a nod: how mobile is changing the travel biz

June is almost over! Have you planned your vacation yet? Did you scout for the best prices online? Check out the hotel with a virtual walk-through site? Download the city’s tourism app for more deals and places to visit? If you’re going to a Disney resort, there are apps that will tell you how long the wait is for any ride so you can make the most of your time!

Digital already changed the way we travel and now mobile is going to change it again.

Look at this exhibit from the BCB Perspectives report “Travel Goes Mobile.”

BCG Mobile Travel

It’s that last part that spooks me. Maybe it’s because I grew up watching Twilight Zone where technology almost always turned on its human operator. I’m not technophobe, on the contrary, I love new tech, but I still get a little lightheaded thinking about where we go from here.

Forget what you’ve heard, the teens are still hanging out on Facebook

If you ask anybody who isn’t in the know, they’ll tell you that teens are leaving Facebook faster than New Yorkers fled the building after each Stanley Cup Final game. Today, Forrester Research says it just isn’t so. They did a study and named it “Facebook Dominates Teens’ Social Usage: Why The Sky Isn’t Falling On The World’s Favorite Social Network.”

I like that.

Forrester surveyed 4,500 kids between the ages of 12 to 17 and asked about their social media usage.

Facebook says you have to be over 13 to be on the site so I’m surprised by their choice to include 12 year-olds. They’re on there, faking their age so they can play games, but should they count in the survey? (Nit-picky, I know.)

R.I.P. Technorati top bloggers index

TechnoratiBack in the old days of blogging, I used to have to publish a post uphill–both ways–and there was a web site called Technorati that was the be all and end all of blogging.

Back in the mid-2000s Marketing Pilgrim was full of news and announcements from Technorati. If we weren’t breaking down their State of the Blogosphere, we were trying to crack the popular Top 100 list.

Unfortunately, since David Sifry left Technorati, there’s not been much to report on. Until today.

It is with fond memories, that I share news that Technorati’s top bloggers list is no more. A moment of silence, please.

<insert silence here>

According to B2C:

On May 29th, 2014, Technorati removed millions of pages from the web, deleting their entire blog directory and all associated information.

Majority of consumers say they aren’t influenced by branded social media

WSJ Report Social MediaConsidering what I do for a living it worries me to see a report like the one Gallup published today. 62% of consumers say that social media has no influence whatsoever over their purchasing decisions.

Even 34% of consumers who like / follow a brand on social media said what they saw there didn’t influence their decision to buy.

Really? Or could it be that customers don’t know their own minds? I may not recall seeing an ad for a certain brand of peanut butter but still I choose that one over the competing brand when I go to the store. Coincidence?

Brand recognition is a huge part of social media. Those posts and videos and Pinterest pins may not lead to a direct click but over time they make an impression.

Facebook improves video ranking when you upload directly to the site

Facebook VideoFacebook says twice as many people are watching videos in their news feed compared to just six months ago. That’s quite an improvement and more video watchers means more people staying longer on the page – also a good thing. But Facebook is tired of being the middleman, handling videos the live on that other well-known social media site that is all video all the time. Facebook wants you to upload your videos directly to your Facebook pages and profiles and if you do that, you’ll get a reward – more news feed impressions.

As you know, the miniature librarians that run the Facebook stream, preview every piece of content and rate it on its value to each, individual member. They look at likes, comments and shares on other posts, compare that content to the current content then send the post in question on its way either down the “Share” chute or the “Nope” chute. Picture Willy Wonka’s factory but with posts instead of candy.