Let’s close out the week with a look a few smaller stories that caught my eye this week.
Twitter Gets Snappy
Twitter bought SnappyTV to strengthen their position as the social media channel for network TV advertising. SnappyTV is a suite of tools that helps you create instant, shareable highlights from live TV. It can be used to create clips, GIFs (ugh) or image stills so you can share the best moments just minutes after they happen. They emphasis live TV like sports and award shows but the example shows how the CW uses it to grab hold of those Vampire Diaries fans.
It’s a perfect fit for Twitter. We’ve seen campaigns like these during major events like the Super Bowl and the Olympics, now, with SnappyTV, we should see even more!