- Strawberry Shortcake
Some toys are so inextricably connected to their media brother that it’s hard to tell which begat which. In the 80’s, cartoons based on toys and vice versa were so popular that Saturday morning TV was the equivalent of watching two hours of infomercials.
To protect children from undo influence the FCC put rules in place that force a separation between cartoons and related toys.
The FCC also requires that, in television programs directed to children ages 12 and under, program material be separated from commercials by intervening and unrelated program material. The purpose of this separation policy is to protect young children who have difficulty distinguishing between commercial and program material and are therefore more vulnerable to commercial messages. If a program fails to adequately separate program and commercial material, the entire duration of the program may be counted as commercial material (a “program-length commercial”).