Amazon tests boundaries for advertising toys online

He man toysWhich came first, the cartoon or the toy?

  • Transformers
  • Strawberry Shortcake
  • Smurfs
  • He-Man

Some toys are so inextricably connected to their media brother that it’s hard to tell which begat which. In the 80’s, cartoons based on toys and vice versa were so popular that Saturday morning TV was the equivalent of watching two hours of infomercials.

To protect children from undo influence the FCC put rules in place that force a separation between cartoons and related toys.

The FCC also requires that, in television programs directed to children ages 12 and under, program material be separated from commercials by intervening and unrelated program material. The purpose of this separation policy is to protect young children who have difficulty distinguishing between commercial and program material and are therefore more vulnerable to commercial messages. If a program fails to adequately separate program and commercial material, the entire duration of the program may be counted as commercial material (a “program-length commercial”).

If you’re reading this on a mobile device, thank a developer

“There are apps that improve people’s lives.”

Apple kicked off their developer conference this morning with an uplifting video about the power of mobile technology and even I can’t be cynical about this grandiose look at how far we’ve come and we’re just getting started.Well. . . they’re just getting started. According to CEO Tim Cook Apple has 9 million registered developers but what’s really impressive is that 70% of the people at the conference are newbies, combined they cover 69 countries with the youngest attendee only 13-years old.

That tells me that the future for developers is looking bright and beautiful.

ios8

It also means the future for mobile marketers is going to change, and fast, and again, even faster.

Old Macdonald had a farm with internet, Gee Oh Oh Gee eL Eee!

The Wall Street Journal has exclusive details of Google’s plans to take over the world thanks to a fleet of satellites. It just needs $1 BILLION dollars!

Dr-Evil

Actually the plan is not that evil. It’s not even quasi-evil.

The Goog wants to put into orbit around 180 small, low-orbit satellites that would bring internet to rural areas of the world–allowing Old Macdonald to check-in on the Facebook status of his cows.

“Google and Facebook are trying to figure out ways of reaching populations that thus far have been unreachable,” said Susan Irwin, president of Irwin Communications Inc., a satellite-communications research firm. “Wired connectivity only goes so far and wireless cellular networks reach small areas. Satellites can gain much broader access.”

Why? The money! It’s always about the money.