Back in the mid-2000s Marketing Pilgrim was full of news and announcements from Technorati. If we weren’t breaking down their State of the Blogosphere, we were trying to crack the popular Top 100 list.
It is with fond memories, that I share news that Technorati’s top bloggers list is no more. A moment of silence, please.
<insert silence here>
According to B2C:
On May 29th, 2014, Technorati removed millions of pages from the web, deleting their entire blog directory and all associated information.
What’s more interesting is that they performed this action rather stealthily, without an announcement of any kind. Technorati’s motive behind this sudden decision is presumably related to their increased interest to focus on developing their advertising network.
Current CEO Shani Higgins is on cut-and-paste comment “damage control” duty, stating:
Here at Technorati, we value the hard work creators do to build content that informs, entertains, and connects us all. After making creators of great content discoverable and relatable, we chose to undertake the harder challenge of rewarding them financially for their efforts. We have turned our authority algorithm into a value accelerator for their advertising impressions. We use it to connect the best content creators with advertisers who truly value their content and the loyal readership they’ve accumulated. There is a new way to “join” Technorati, and this one pays out directly.
Our website, Technorati.com, is still free and now home to an authoritative team of contributing writers. Many of our writers are publishers themselves who want to help each other maximize their readership and impression value through sharing success stories, strategies and best practices.
Shani Higgins, Technorati CEO
R.I.P. Technorati blog index and ranking. Like that box of old cassettes stored under my bed, you lost value a long time ago, but we still have fond memories of you.