Tablet commerce is expected to reach $114 billion in 2014 and rise to $293 billion in 2018.
All of that sounds wonderful but right now only 12% of people in the US are using a tablet to access the web. Of those that do, the majority are at home relaxing on the couch or in bed. These are people who have time to research and browse. They’re willing to spend a few more minutes reading the blog post or watching the video so give them the information they desire.
Even though there aren’t a lot of table users compared to PC and smartphone users, more than a quarter are doing their shopping on a tablet. What’s stopping the rest of the crowd from shopping? Personally, I do a lot of shopping online but I rarely use my tablet to buy anything. That’s odd because I’m very attached to my tablet but I tend to use it more for entertainment. I do use it to maintain my own eBay store but have never used it to buy on eBay.
Like 66% of the people in this survey, I do use my tablet to research products. I won’t go too deeply on a tablet, not like I will on my PC, so make sure I can find your information with a few clicks.
Which brings me to pet peeve time: see the box that says 63% of people check prices and look up store information on their tablet. I did that this week, found the Google expanded listing for the store I wanted to visit. Noted they were open until 9. Arrived there are 7:15 and they were closed. I beg you – store owners – check and update your information on Google! Regularly!
- Tablets continue to eat into computer market share: PC sales dropped by 98% in 2013
- 12% of all Americans access the internet on a tablet; 72% use tablets in their living rooms; 63% use tablets in bed
- By 2017, global tablet sales will reach 1 billion units
- Tablet commerce is expected to to reach $114 billion in 2014 and $293 billion in 2018
Basically, tablets are poised to take over the mobile world. When it happens, will consumers be able to buy your product with a tap, tap, tap? If not, you will see sales going down, down, down.
Want the pretty pictures to go along with the story? Click to see the enlarged infographic.