When I heard that marketing automation company Marketo had published “The Definitive Guide to Lead Generation” I was skeptical.
Everyone publishes the definitive guide to everything these days.
When I actually browsed through the 160-page ebook I was blown away. They really did produce the definitive guide to lead generation–and I’m not just saying that because they sponsored this review.
If you have less than 2 years in the marketing space, then you should grab your free copy today. I can almost guarantee that you will learn A LOT! Even if you’re long in the tooth, like me, you’ll be impressed with the in-depth advice contained in the guide–and will likely pick up a few new nuggets of info.
What’s included? What’s not?
- How to define a lead
- How to use different channels to generate qualified leads – inbound, search, email, direct mail, telephone, events, you name it!
- Detailed advice on different types of content to use for lead generation
- How to optimize and test your leads
- Measurement and ROI tracking
The Definitive Guide to Lead Generation really is a valuable resource, and it is FREE! Sure, you have to provide Marketo with a few pertinents, but why would you want to read an ebook from a company that doesn’t practice what it preaches?
This post was sponsored by Marketo. I am very selective about which companies we help promote.