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Facebook trumps Yelp for local business recommendations



When it comes to online reviews of local businesses, we tend to think of Yelp as the king of influence.

Well, according to BrightLocal’s 2014 Local Consumer Review Survey, aside from Word of Mouth, the majority of us prefer to share our recommendations via Facebook. In fact, of the ~5,000 North American consumers surveyed, 38% prefer to share reviews on Facebook, while just 13% share reviews on Yelp.

Local reviews recommendations

And, those consumers are heading to the internet to share reviews in greater numbers. As you can see, the number of consumers that check local reviews almost every day, more than doubled in the past 12 months:

Online reviews for local businesses

With smarter phones and improved local business websites it’s no wonder more of us are using the web to research our offline purchases.

What’s your goto site for checking online reviews?

  • myles anderson

    I was pretty surprised about how much facebook out performs more specialist local & recommendation services – e.g. Yelp & advisor. Yes the reach & time spent on FB far out-weighs more specialist channels, but I was (stress WAS) of the view that most FB users didn’t use the platform for recommending services.

    An important thing to consider with this is the impact & reach of those recommendations. Yelp & tripadvisor are destination sites for consumers looking for the inside track on a business. Also the review content on these sites is very search friendly and widely distributed to their syndication partners. So a good review on Yelp/Tripadvisor will have more impact on a businesses visibility & customer acquisition than a recommendation on FB.