Is Facebook faking friend Likes to increase your interaction with brands?



OK, put on your tin foil hat with me, this is a total conspiracy theory, but…

Facebook just showed me a post that it claimed 3 of my closest friends (actually my wife, sister, and good friend) had Liked:

Facebook bug?

Now, I know for a fact that they did not Like this post. Heck, they don’t even know about this brand.

So, my question is this: is this a sleazy effort by Facebook to encourage me to Like a post, or is this just a bug–which conveniently benefits Facebook anyway?

  • http://www.vitamincm.com VitaminCM

    I see it every day. I have two accounts and I constantly see stuff that I allegedly liked, so I know it’s BS. I’m pretty sure that it’s a payolla thing.

  • Sean Swentek

    I think the wording on these posts is interesting. It says “…like this”, not “like this post”. I wonder if they have liked the brand page?

    • http://www.andybeal.com/ Andy Beal

      No, none had liked the brand page either.

      • Sean Swentek

        Then I would definitely be interested in hearing an explanation on this. Our organization spends a significant amount of money on FB ads. Did you send to Facebook by chance?

        • http://www.andybeal.com/ Andy Beal

          No, but if you spend a ton of money with them, I would ask them to explain these fake Likes. ;-)

          • Sean Swentek

            Thanks Andy! I’ll do just that!

    • http://trackur.com/ Erin Jones

      Not even a little bit!

  • Evan Dunn

    I wouldn’t be surprised if they fake these.

    After all, they own all the content we give them, whether through posts or bio information.

    They could be assuming that – based off of your friends’ demographics – they WOULD like this page, and then display the post as if they actually DID like the page/post, so that the ad is more successful.

    Sleezy? Yes. Successful? Yes. Illegal? No. Will enough people who hate this raise a loud enough outcry to attract Facebook’s attention? Highly unlikely.

    Reminds me of how Ford continued producing/selling cars they knew had an engine flaw that would cause several hundred fatalities. Ten years later, they were sued and it was discovered that they knew about it all along. At the end of the day, they lost less money settling a lawsuit than they would have lost recalling all the vehicles and replacing the engines.