Report shows the most used digital marketing channel is probably not what you think
When Gigaom asked 300 marketers to share their most used digital marketing channel, they probably expected to see search or social at the top of the list.
It seems that most of us are more old school.
While search is the Escalade of digital, social a Tesla, email marketing is like a Volvo. Safe, reliable, and gets the job done.
It looks like social media marketing continues to be dogged by a reputation for not being measurable and full of noise.
For a deeper breakdown, head to MarketingProfs.