The downside of Facebook’s popularity is that you’re hit with way more information than you can process in one sitting. This is especially bad news for marketers because even though I might like your product, I’m going to pass right by if I’m too busy to read your post when it pops.
Solution: Facebook Save
Save is Facebook’s version of what everyone else calls bookmarking. Save let’s you save posts to explore further when you have more time or when the time is more appropriate. Some posts will have a Save button at the bottom, otherwise you click the drop down arrow in the upper right corner and choose Save. It’s right above “I don’t want to see this” and “unfollow.”
You can save places, links, TV shows, movies and music. Can you save regular old posts from friends? Not sure. Facebook doesn’t make that very clear and I don’t have the option to test yet.
To view your saved items, click the Saved link in the sidebar. The saved items are sorted by category so you can easily find that restaurant you wanted to check out or that new TV show.
If you don’t revisit your saved items often enough, Facebook “might” send you a reminder to check them out. Reminders will appear in your newsfeed. This is a nice touch for marketers because it will give potential customers that extra nudge they need to revisit your Facebook page. (Assuming you posted something interesting enough to get saved in the first place.)
The new option is coming soon to iOS, Android and the Web and what you save on one will show up on the other so you can catch up with your reading while you’re waiting for your coffee.
I think this is one of the most helpful options Facebook has added in a long while.
Also helpful . . .
Facebook is about to give you access to the Ads Manager through the mobile apps.
You’ll be able to:
- Pause or resume campaigns
- Edit budgets and schedules
- View insights
- Respond to alerts
All from your mobile device. It’s a slow roll-out but Facebook expects to have everyone covered by the end of the summer.