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Facebook rolls out Event Ads. Are you going?




Facebook eventsDo you use Facebook Events to promote your business? Facebook says 30% of all events on the site were created by Pages (ie businesses) but that’s not a lot.

I’d guess that the majority of events are party invitations between friends and family. The Event tool is an easy way to pass around all the information a person would need to attend – time, date, address and a map. You can use it to collect RSVPs and answer questions. It’s a handy tool because almost everyone you know is on Facebook. . . right.

It’s a little different on the business end. I wouldn’t expect people to RSVP for a summer sale but it’s still an event. Book launch, webinar, workshop – if it’s happening on a specific date, it’s an event. When someone clicks on it, that event goes into their calendar and they get a reminder. If a person RSVP’s, that notification shows up in their timeline so their friends can see it and RSVP, too.

Now, there’s another good reason to use Facebook Events – you can turn an Event into an ad.

You can create the ad the same way you create ads out of posts, using the Ad Create tool or Power Editor. The ad will show up on both the desktop and mobile timelines of your target audience and these ads look nice.

The large date in the corner really makes it stand out from all the other posts. And because it’s dated, there’s a real sense of urgency.

Facebook is also adding insights to every Event page whether you turn it into an ad or not. (I think, they’re not really clear on this point.)

If you’re a Page admin, you’ll see a collection of small graphs in the Event Page sidebar. This is:

  • The number of people who’ve seen a link to the event on Facebook
  • The number of people who’ve viewed the event
  • The number of joins, saves and maybes the event has received

If you run a lot of events – or plan to in the future – make sure the Event tab is showing under the header. If you don’t see it, click the More option and rearrange the apps.

Facebook also updated the Events page on the profile side. Honestly, I don’t think I’ve ever seen this page before so I don’t know how much of this is new but it’s nice.

Event Profile PageThe top box has tabs so you can see upcoming events, even saved events that you’re thinking about. Below and to the right are suggestions based on your profile and local, upcoming events. Turns out my local park is having a special Bats of Orange County workshop tomorrow. Who knew? I want to go. One click and it’s on my list.

Facebook Events for Business: today, it’s a good thing.