Does a Company Own Its Facebook Likes?
Turns out the answer is no. Bloomberg Business Week published a story this week about a legal battle between a TV network and a fan page. Stacey Mattocks started a Facebook fan page for the show “The Game” and amassed more than 2 million “likes”. When BET revived the show, they made a deal with Stacey. They turned her page into the official page then paid her to be an admin. Smart move until Stacey decided she wanted more then locked BET out of the page.
BET fought back by reporting Stacey for copyright infringement and laid claim to all of the “likes” on her page and the whole thing ended up in court. In the end, the judge ruled that neither party could lay claim to the “likes” because those are owned by the people who gave them in the first place. And since Stacey broke the contract by locking BET out. . well, she basically cooked her own goose.
What amazes me is all the time and money spent to fight this thing in court over what? Facebook likes? I bet a portion of those people don’t even care about the show anymore. BET, seriously, start your own official page and let it go.
Pinterest has added a News tab to the notification section of their mobile app. What is “news” in the world of Pinterest, you say? “News” is a list of actions created by the people and boards you follow. Frank pinned two new pictures of his cat. Susan followed I Love Pugs. Harry liked 155 pins. (Harry needs a life.)
From a business POV, anything that helps spread the word is a good thing but how many people are actually going to spend time reviewing the info in this feed?
Facebook Test Lets Users Search Old Posts by Keyword – talk about digging up old dirt. This is going to lead to trouble.
And finally, in non-marketing but really cool crowdfunding news: Tiny Canadian town crowdfunding full-size USS Enterprise.
They’re falling short of their goal (2,467 against the needed 2,000,000,000) so click here to help “make it so“.
That’s it for me. Have a safe and fun Labor Day Weekend.