It’s Friday and I’m back with another round-up of stories that didn’t make it on to Marketing Pilgrim this week. Today we’re talking about new tools on Vine, SoundCloud gets into the money-making business and Tumblr takes a closer look at your photos.
Oh Vine. There was a time when my Twitter feed was filled to overflowing with quirky, mini videos of dogs sneezing and people falling off of things over and over again. Now, I see a couple a week. . . amazing how quickly we tire of these things.
But don’t give up yet! Vine just released a new update with features that turn this toy into a tool. (I mean that in a good way) The biggest change is the ability to add existing video from your phone. You can also edit faster, preview what you’ve done and easily undo bits that don’t work. They’ve also added duplicate and mute options to make it even easier to create something special. If you gave up on Vine, it’s time to give it another try.
SoundCloud is kind of like YouTube for audio files and audiophiles. It’s especially popular with musicians because it’s an easy way to share a track and get feedback. Like YouTube, SoundCloud has launched the careers of several musical stars including New Zealand pop star Lorde. What it hasn’t done was make any money. The site is mostly free and ad-free . . . was ad-free until now. Soon SoundCloud users will start seeing ads for Red Bull, Jaguar and Comedy Central. From there, they’re hoping to work out licensing deals with the top music companies so they can pay out royalties and stop getting hassled over copyright issues.
The final step will be to turn SoundCloud into a premium membership site. Listen for free with ads or go ad-free for X dollars a month. It’s a big change and one that could upset the site’s loyal users. But hey. . . they can’t keep doing all of this for free, right?
According to Mashable, Tumblr has hired a company to start scanning all of your photos for evidence of brand usage. Holding a Coke can at a party – got it. Hanging out at Starbucks – got it. Wearing an Old Navy t-shirt – got it. What are they going to do with all this data? Tumblr says they’re not going to use it to send targeted advertising. They are going to package the data for sale to any brand who wants to see it.
If a big brand is thinking about getting into Tumblr advertising, this is a great way to see how the product fits in. Tumblr is all about native advertising, so if a brand can make an ad that looks like a popular post from a user, that’s the way to go.
What stories caught your eye this week? Let us know in the comments below and I’ll see you back here on Monday.