Grab your chaps and grab your hat; it’s time for the digital marketing roundup. This week, Google tries to convince us that unsubs are good for business, Twitter hints at T-commerce and Twitch stirs up trouble when they hit delete.
T-Commerce Hints Pop Up on Mobile
A reporter at The Next Web picked up on talk of a change to the Twitter Android app. A few people noticed that the settings page now has a section for Payments and Shipping. The menu doesn’t expand so it’s just a place holder and that feels weird to me. Why would they even bother? It’s not much of a beta test because there’s nothing to test. Unless they just wanted to see how people would react?
The logical assumption is that it’s a place to put your credit card information and shipping address so you can buy things with a Tweet or a single click on a Twitter ad. We’ll see.
Twitch Deletes Video Content
Twitch, the world’s largest video platform and community for gamers, is about to delete a huge number of videos from the archives saying they need the space for expansion. TubeFilter says the mass deletion is likely related to the rumored buy out by YouTube but neither party has confirmed the sale.
Twitch notified users that they’ll be deleting all of the previously marked “Save forever” videos from non-paying members and it looks like they’re drastically cutting down the storage time on future videos.
In their defense, Twitch says that the majority of viewers watch a video in the first few days and that 80% of their storage is taken up with videos no one watches.
Members are unhappy. The YouTube exporter blew up from over use.
Lesson learned folks: when you depend on a third party server, there’s always a good chance that one day it’s all coming down.
Gmail: The Rise of the Unsub
Google thinks you shouldn’t have to scroll to the bottom of an offending email to unsubscribe, so they moved the button to the top of the page.
This only applies to companies that follow the rules and include an unsubscribe button. If you’re getting email from an unscrupulous spammer then there’s nothing you can do but report it and hope.
Google says the high profile unsub button is good for everyone, even businesses:
Making the unsubscribe option easy to find is a win for everyone. For email senders, their mail is less likely to be marked as spam and for you, you can now say goodbye to sifting through an entire message for that one pesky link.
It’s a good thing Google is looking out for us otherwise I wouldn’t know what to do with all that email I get.
That’s it for me. Have a great weekend and I’ll see you back here on Monday.