Posted August 6, 2014 8:26 am by with 2 comments

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If there’s one thing that marketers are known for, it’s our ability to exaggerate and embellish. So, it’s somewhat surprising that in a recent SEMPO survey, just 27% of digital marketing agencies claim to be “very successful” in their efforts.

As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!

Measuring Digital Marketing Infographic

  • I think a lot of making clients happy means knowing what they want. How you (as the agency) measure success may not be what your client cares about the most. If you deliver A but they are expecting B than you’ve failed to give them what they want, even if everything else looks fantastic.

  • ankita

    Thank you to provide us this useful information.