Instagram just took a giant leap into the display advertising pool with the release of several new analytic tools for brands. (Did you hear the splash?)
Almost a year ago, they barely dipped their toe into the water with a blog post that was so tentative it was almost comical.
In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States. Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow.
Advertising backlash is pretty much a given these days but it doesn’t have the punch it used to have. We’re all addicted to our social media choices. Did millions of people abandon Facebook when ads started showing up in the feed? Did they leave Twitter? And they won’t leave Instagram. . . . maybe.