Social media may be hot, but marketers are spending more on these four channels [infographic]

I had to chuckle at this SEMPO infographic when I saw that “less than $1 million” was the lowest option polled for digital marketing spend. That would be like asking me how many push ups I do a day and giving me “less than 100″ as an option. I don’t do any, but I’ll be happy to check that box! ;-)

While many companies are likely spending way less than a million bucks on internet marketing, those that are coughing up the cash are not spending that much on social. In fact, despite the hype, paid search, SEO, email, and display ads are still beating the pants off Facebook and Twitter advertising.

Digital Marketing Budgeting Infographic

Digital coupons ‘close the deal’ for 80 percent of consumers

In a study conducted by Forrester Consulting on behalf of RetailMeNot, the majority of consumers said digital coupons were more likely to influence their purchase decision than any other type of promotion.

Retail Me Not Coupon Report 2014 2Note that coupons are way more influential than sales. That’s crazy. Maybe that’s because people view sales as a discount on items the store wants to sell versus items they want to buy. A 40% off one item coupon gets me that pricey item I’ve been longing for. A 40% off summer clothes only gets me a good deal on the leftovers. (Not always true but I’m trying to work through the thought process.)

The State of Digital Coupons” study makes coupons sound like the superheros of the ecommerce world. Let’s all remember that RetailMeNot is a coupon / promo code site. . . and with that in mind we’ll look at a few more facts.

Do you want more clicks or more followers? Twitter launches objective-based ads

richard-dawson-family-feud-646x330We asked 100 people, top 3 answers on the board to this question. Name the best website for digital advertising.

Ding! Google!

Ding! Facebook

Ding!. . . . Twitter?

Twitter is working hard to become your number three choice. They’re offering more tools, more analytics and they’re making advertising more accessible to the small business owner. Move over Oreo, Frankie’s French Fried Coconut Cookie Company is coming after you!

To help Frankie (and all of you) reach his goals, Twitter is rolling out an objective-based campaign option. Choose and action and pay only when someone completes that action. It couldn’t be simpler.

When you start a new campaign, you get a list of target objectives:

Twitter Campaing Picker

Tips for blocking SEMalt and botnet attacks

Bot attacksSUMMARY: Botnets are degrading Website performance and preventing real people from visiting your Websites.  Here is a brief update on the problem and some measures you can take to block one specific botnet operated by SEMalt.

You may know by now that the SEMalt “service” has been probing Websites with fake traffic generated by botnets.  The problem with fighting botnets is that they come from everywhere.  Many of the compromised nodes are Web hosting servers hiding in the cloud or in far eastern and European data centers.  We see them coming out of Africa, South America, and even New Zealand.  US military networks are compromised and rolled into the swarm every few months.

semalt-referral

After rewarding customers for slower shipping, Amazon offers same-day in more cities

o9rdPbS-postman-rgb-vk050Amazon, you’re confusing me. Last week, you offered Prime members a $1 video bonus if they passed on their Prime privilege in favor of a slower shipping option. We all assumed it was because you couldn’t keep up with the shipping load. And if you can’t keep up now, in the summer, the slowest time of the year for eCommerce, what’s going to happen in November?

I was worried about the stress all this fast shipping was causing you, so I chose the slower method for my last order and so did my son. Now, I see that you’ve expanded your Same-Day shipping service to Baltimore, Dallas, Indianapolis, New York City, Philadelphia and Washington DC metro. What gives?

Foursquare relaunches as a personalized recommendation engine

Foursquare new design“Our tastes are different, so why should we get the same search results?”

This is Foursquare’s new twist on their old app. Check-ins? Meet-ups with friends? You’ll need to switch over to their sister app Swarm for that. (Great name for an Irwin Allen disaster movie, bad name for an app centered on food and friends.)

Foursquare 8.0 is here and it’s now all about personalized recommendations because getting a one-size-fits-all list of restaurants is so 2006. (?!?)

The new app learns your likes and dislikes through a variety of actions. It takes into consideration the experts you follow, the choices you make and of course, the ratings you leave after you visit a location.

Just 27% of digital marketers give their clients the very best results [infographic]

If there’s one thing that marketers are known for, it’s our ability to exaggerate and embellish. So, it’s somewhat surprising that in a recent SEMPO survey, just 27% of digital marketing agencies claim to be “very successful” in their efforts.

As if that isn’t bad enough, their ability to measure ROI from their efforts had dropped across all channels since 2012!

Measuring Digital Marketing Infographic