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Pinterest sets Icebergs’ users adrift after acquiring new talent



IcebergsWonderful news, loyal members! We’ve been acquired by Pinterest who only wants us for our talent, not our product, so we’re shutting down the site you’ve grown to love. Isn’t that terrific!

Ah Icebergs, I hardly knew you. Actually, I didn’t know you at all. But I hear that you were a wonderful collaborative portfolio site for creatives. Guess I’ll never know because as of September 1 the site, the app and everything that goes with it will disappear for ever.

Listen. . . that sound you hear is the sound of “hundreds of thousands” of Icebergs users banging on the door to download their life story which they thought was safely stored on the web. Co-founders César Isern and Albert Pereta have assured us that they’re making it easy for users to export their data but the site’s been down since the story broke.

We don’t know how much Pereta and Isern got out of the deal, but seeing as they just started the company a year ago, I’ll bet they’re making a tidy profit. They’re also moving from Spain to San Francisco – wonder if relocation assistance was part of the deal. . .?

What’s Pinterest getting out of all of this? Two guys who really understand online, visual discovery and curation.

Back in May, Pinterest raised $200 million in new capital bringing their total worth up to $5 billion. Pretty funny seeing as how the company has yet to figure out how to properly monetize the site. This past January, Pinterest Inc. Chief Executive Ben Silbermann had this conversation with the Wall Street Journal:

WSJ: Will you start making revenue this year?

Mr. Silbermann: That’s our goal. We don’t have a specific date we’re ready to announce publicly. But, yeah, our goal is to come to market with a product this year.

WSJ: Have you mapped out your revenue expectations?

Mr. Silbermann: We have goals. They’re projected. At this stage where we’re not taking in real revenue, there are a lot of variables. But with almost anything we need to do at the company, we set a goal, and we set a plan to try and get to that goal, and we see how we do against it, and we adjust as necessary.

Spending millions without making a dime. . . I’d like to learn that trick.

As a Pinterest user, I’m excited to see how these new fellows will fine tune what is already becoming a strong discovery engine. As a person who has seen their favorite site acquired and closed, I feel for all you “Penguins.” But honestly, you should have started worrying the moment you signed up for a site called “Icebergs.”

Cue the band. Song number 7 “Nearer, My God, to Thee