Video may have killed the radio star but it’s doing wonders for online marketers! Today both Twitter and Pinterest have video-themed announcements.
First, Twitter rolls out Promoted Video Tweets. This is the paid version of the Twitter Video Card they began testing earlier this year. With this new, streamlined experience, Twitter skimmers can watch videos right in their feed with a single click. Naturally, this has led to more video views because who isn’t going to click when they see that tempting blue button?
Want more people to see your video? Simply pay to promote it and Twitter will insert it in millions of feeds all over the world. Or not. Because Twitter likes to play favorites and right now this option is only available to a select few.
I was particularly intrigued by this line in the announcement post: “Promoted Video builds upon the Twitter Amplify program, and brings a new set of video tools to high-quality content producers.”
Those who do qualify will be charged only when a video is played.
Twitter says they are slowly opening up their native video feature to more people with the overall goal of bringing “more video into our users’ timelines to create a richer and more engaging Twitter.”
Pinterest Partners with Vevo
Pinterest just announced a new partnership with Vevo. They’ve added a Vevo player to the site so you can watch, discover, and share videos without leaving Pinterest for even a moment. If you should happen to escape and make your way to the Vevo website, you’ll find tools there that will help you easily Pin your favorite videos on your board.
Now you can do what I know you’ve been dying to do – build a visual-musical playlist on Pinterest. Why not create one to go along with your products? Clothing retailer? Create a list of songs about fashion or the top 10 best dressed singers. Sell exercise gear? Create a playlist of great workout songs.
Give it some thought and I’m sure you’ll find a way to include a musical Pinterest board on your business page.
Now, I’ll leave you with a little “Life on Mars” from David Bowie.