70% of B2B marketers are producing more content, but only 21% are able to track ROI
The B2B Content Marketing 2015: Benchmarks, Budgets, and Trends, produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove–say that 10 times fast–is out and provides an interesting, if not concerning, glimpse of how B2B marketers are approaching their marketing strategies.
First, an alarming number haven’t written down their marketing strategy, which means, should they not turn up for work one day, their company is up a certain creek, without a paddle:
Hoping that more equals more, B2B marketers are pumping out more content this year versus last year:
Lastly, only 21% of surveyed marketers report any kind of success in tracking their ROI, with 15% not even bothering to track!
Social media tops all content tactics and paid search is the most used paid channel. These stats and more are available in the full report below: