Friday Round-Up: 12 Days of LinkedIn, Instagram shopping and more
Congratulations – you made it through Black Friday and Cyber Monday. I hope it was a profitable weekend for you. Now, it’s back to business as semi-usual as we count down the days until Santa’s arrival.
Speaking of counting down, LinkedIn is counting down in their own special way with the 12 Days of Content series. Each day brings a new resource for marketers including shareable marketing-themed ecards (like the one you see here), a list of the must read marketing books, even an infographic on how to rock the holiday party. Visit the LinkedIn marketing blog today to catch up then check the blog every day next week for more holiday goodies.
Facebook also dished out a few early gifts for marketers and developers; they extended device targeting to include the Amazon Fire tablets, they enabling the ability to buy mobile app ads with a highly predictable reach and frequency, and they made it easier to track people across multiple apps.
Twitter is giving developers access to Answers, “a free mobile measurement tool for those who want to track promoted and organic app installs driven by Twitter.”
CostPlus World Market is making it possible for fans to shop their store straight (ish) from Instagram using a service called Like2Buy. When you see an Instagram photo you like, you go to Cost Plus’s profile, click the link and that takes you to a page that looks like Instagram but each photo is linked to the sale page for that product. It’s a few steps but it’s a pretty nifty way to convert Instagramers into buyers.
Square, hoping to be more than just a payment processor, launched the Caviar app so people in several major cities can use their iPhones to order food from fancy restaurants. [Techcrunch]
Finally, it’s time for the annual 12 Days of Christmas financials:
Based on the gifts in the holiday classic, “The Twelve Days of Christmas,” the price tag for the PNC CPI is $27,673.21 in 2014, just $280.04 more than last year and the smallest increase since 2002 when the index fell 7.6 percent.
It’s the 6 Geese a Laying that drove the price up this week due to the rising cost of housing and feed coupled with high demand.
The PNC Christmas Price Index is an interactive, learning tool designed to teach kids about economics but it’s also very entertaining.
That’s it for me. I’m off to Universal Studios this weekend to celebrate Grinchmas! I’ll see you all back here on Monday.