Online spending breaks million dollar a day record
Today’s the day when the post office rejoices (business!) then laments (too much business!) as shoppers around the globe rush around online to find those last few gifts for family and friends.
History has been made again and we’re only halfway through Free Shipping Day!
According to comScore, 2014 has been a record year for online sales. For the second consecutive week, all five weekdays hit a milestone of at least $1 billion in online desktop sales. This is the first time in history that this has happened twice in the same holiday season.
With the last big push just getting underway, holiday shoppers have already spent $42.5 billion online. That’s a 15% increase over the same time period last year.
Here are the numbers in all their graphical glory:
comScore chairman emeritus Gian Fulgoni says,
“Despite a slight deceleration in growth rates during this past week, we still observed strong spending in total with five more days surpassing $1 billion in sales to bring us to fourteen for the holiday season to date. While it’s not uncommon for the week after Cyber Week to experience a relative lull as retailers pull back on promotions and consumers catch their breath before the final gift buying push, it is encouraging that the 15 percent spending growth rate for the season-to-date remains slightly above our forecast of 14 percent for the season as a whole. We expect early next week to experience one last surge in online buying leading up to Free Shipping Day on December 18th, after which the online holiday shopping season should start winding down.”
Tomorrow is the last day to get free, non-prime shipping in time for Christmas but prime members can shop all the way up to the 22nd and get free 2-day shipping and still make it time. Geez, can you imagine what it’s like in Amazon’s warehouse right now?
If the weather holds out across the US, we could make it through the season without too many ‘you screwed up my holiday’ social media messages on December 26th.
Let’s try to remember that it’s the thought that counts and a package that shows up in January can be a nice, post holiday treat. Now go shop.