Facebook users prefer pets and photographers to banks and tech
There are marketers who swear that Facebook is the key to staying in touch with customers and others who think Facebook is a waste of time. Believe it or not, both are right. As you’ll see from this new infographic by Cool Tabs, it all depends on who and where you are.
Cool Tabs makes apps and widgets that you can put on your Facebook pages to increase engagement and attract new followers. They also offer a performance check-up service and it’s that data that led to these results.
Most Engaging Categories
It’s nice to have followers but it’s better when your followers actually engage with your posts. In Facebook terms, that could mean anything from leaving a thumbs up or comment to sharing a post with their own followers.
Cool Tabs found that people were more engaged with pet posts than any other category. Fictional characters came in a close second. Then we drop quite a bit before getting to “just for fun” and small business posts. Photographer posts round out the top five.
Photographers were also the big winner for overall reach. With an average viral reach of 49.82% and an organic reach of 20.40% – shutterbugs are the kings of the Facebook branded Page kingdom.
Sporting Events had the best organic reach and record labels had the highest viral reach.
On the other end of the scale are banks and financial institutions with organic reach of only 4.5% and 2.28% for viral reach. Software pages had the worst organic reach and electronics pages had the worst viral reach with only 1.65%. With numbers like that, electronics companies would be better off on Google+.
Engagement on a Facebook post is great. . . except when it’s not. If your Facebook page is full of negative comments then you might be based in Australia – the country with the highest percentage of negative Facebook feedback. Or, it could be that you run a reference page. By category, reference pages get more negative feedback than any other.
How Fans Impact Reach
This chart shows the average viral and organic reach a page can expect based on the number of followers / fans.
On small pages, the viral reach is much longer than the organic reach and for the most part, organic grows and viral slips as the fan count rises. This means, Pages with fewer followers have to work extra hard to post content that is likely to be shared and shared often if they want to grow.
If you take only one thing away from this post, take this: it’s clear that cute puppy photographs are the key to Facebook success.