Posted January 9, 2015 5:58 pm by with 2 comments

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Pic of the Day Pink GlassesHello Friday Fans! It’s time for another quick look at what’s happening in the digital marketing world.

We’ll begin with Pinterest who wants you to know that tech companies are welcome, too.

There are more than 36 million tech Pins on Pinterest and more than 2 million tech boards.

Now you’re saying to yourself, “Isn’t Pinterest mostly women? Women don’t care about new tech.”

Au contraire!

Women on Pinterest are 38% more likely to be early adopters, according to comScore. They’re also 33% more likely to have bought any consumer electronics in the last 6 months and 25% more likely to have bought a computer in the last 6 months.

If you’re working with a tech brand, it’s time to ramp up your presence on Pinterest.

Yelp would like everyone to know that the FTC has closed their investigation and won’t be filing any charges against the site. The investigation began when several people complained about Yelp’s business practices. Reading between the lines, it looks like they were being accused of soliciting payment to delete bad reviews and allowing (possibly creating) bad reviews as a form of extortion.

The FTC didn’t find any evidence to support these claims so it’s back to business as usual for Yelp.

LinkedIn is celebrating one million posts “featuring the unique insights and experience-based wisdom of professionals like you.” These are the longer, blog-style posts, not the short status updates. LinkedIn added this option about a year ago and if you’re in the B2B biz, you should be using this tool on a regular basis.

publish-on-linkedin-be-known-for-what-you-know-8-638

I can’t tell you how much I love this image.

LinkedIn also rolled out an upgrade to their search engine which they say will save the average LinkedIn user a full year of cumulative time. Wow. Think what you could do with a whole extra year!

Not sure how to spell a contact’s name? The new search engine will use context triggers to figure out if you want Kristen, Krysten, or Christen.

LinkedIn also removed the premium subscription requirement for higher level search results so you can find and make contact with more people outside of your network.

They also improved their general keyword search so you can find relevant slide shares and hone in on the best of those 1 million new posts.

That’s it for me this week. I’m going to print out that picture of the smiley Todd with his pink glasses and look at it when ever I’m feeling blue. I suggest you do the same.

Have a great weekend. I’ll see you back here on Monday.

  • joder

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