Friday Round-Up: Twitter video ads, top trends and more
Hello Friday followers, it’s time for another round-up of stories that caught my eye but didn’t make it into a post. I’m going to begin with some potentially annoying news from my favorite social media network, Twitter.
AdWeek says Twitter is getting ready to launch an unusual version of autoplay for Twitter video ads. Like Facebook, the video will begin playing without sound but instead of playing the actual video, Twitter is going to play a 6 second preview. This could be the first 6 seconds of the full ad but it doesn’t have to be. And if you think you can’t grab people’s attention in six seconds, just watch this Vine.
If you’re thinking about buying a Promoted Video slot, Twitter just put up a blog post with suggestions on how to get the best return on your investment.
For those who like to ride the trending bandwagons, here are a couple of links to check out.
Think Google just published an infographic called Witness the Fitness. Here we learn that Bostonians are in to running but Californians are the most fitness-obsessed.
Facebook Insights posted a chart with the most-talked about topics divided by gender and age. Here’s a sample:
Finally, we have the “blow your mind” stat for the week:
Really. Bet most of you didn’t even know MySpace was still a thing. Well, it is and it’s slowly transformed into a hub for young people who love music and entertainment.
Tim Vanderhook told The Wall Street Journal that the site also gets quite a bit of traffic from old users who are looking for photos to share on Facebook for Throwback Thursday.
Mr. Vanderhook says MySpace still has access to over a billion registered users globally, and over 465 million email addresses in the U.S. Sure, some of those folks haven’t been active on MySpace in years, a fact Mr. Vanderhook acknowledged. But he believes MySpace’s pool of registered data can serve as the centerpiece of a major new cross-channel marketing initiative–something Viant is referring to as The Advertising Cloud.
Keep that in mind if you haven’t deleted your account at MySpace.
Finally, we say goodbye to Google Glass as we know it. Google is pulling the plug on the Explorer program and will stop selling the device shortly so hurry and get yours before they’re all gone. Maybe, in 50 years, you’ll be able to resell it on eBay as old tech and get four times what you paid for it.
That’s it for me. Have a great weekend and I’ll see you back here on Monday.