Posted January 21, 2015 5:08 pm by with 6 comments

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Email ROIIf you do it everyday, digital marketing is routine, but for many small business owners it’s just too overwhelming to even think about. That’s a shame, because a few simple steps can make a big difference in the life or death of a small business.

Brandmuscle, the local marketing software company, put together an infographic outlining the three areas that SMB’s need to master if they want to make it in 2015.

It’s time to get back to the basics with email, social media and online reputation.

Email

Why: 66% of consumers have made an online purchase after reading a marketing email. That’s huge. What’s even huge-er(?) is the return on investment. Brandmuscle figures that the ROI on email marketing is 4,300%.

How: Give people a reason to subscribe and make it easy to do. Sign up your own company newsletter and see how many hoops you have to jump through. Some companies make it incredibly tough. Also, make sure your marketing emails show up properly on mobile. If not, you’re losing out on a lot of potential sales.

Local-Marketing-Channels-Infographic_590pxSocial Media

Why: 74% of online adults use social. Facebook sends 63% of traffic to Shopify stores.

How: Make sure all of your business contact information is easy to find on your social media channels. (You’d be surprised by how many online companies don’t have a link and offline companies don’t have an address.) Use lots of images and don’t try to do it all. Pick one or two social networks so you can focus on updating them regularly.

Online Reputation

Why: 79% of customers trust online reviews as much as a personal recommendation. On Yelp, a one-star increase in ratings results in a 5-9% increase in revenue.

How: Monitor the web and social media for mentions and respond quickly when a customer is unhappy. Respond just as quickly when a customer posts something nice about you. They’ll appreciate that you appreciate their efforts.

If your business isn’t looking so good online, you might need the help of a reputable, reputation management company. If you need one. . . I know a guy.

  • I am a big believer that email in particular is a must for small businesses to invest in for 2015 – many have not put enough energy into developing an in-house database they own and can cultivate… instead they invested in growing social media fan bases that they don’t own (like Facebook).

    • Great point, Diane. Facebook’s algorithm change for business pages was a rude awakening for many local marketers relying on these “rented” media channels. While Facebook may be seen as easier to use than email, it is seemingly just as crowded and now requires paid support. I’m not arguing for one or the other, mind you. I think the most important thing local marketers can do is integrate — none of the tactics in the infographic work independently as well as they can if they are done together.

  • Very nice post,,,Emailing and social media is very important for every small business.

  • Hello, My first visit to your site, I am lutfar just my new seo and marketing blog. I am a newbie and just learning !
    thanks

  • It would be great to see the post which predict the future of marketing for 2017