Facebook CTRs, comments and shares are all up; so why are marketers so unhappy?

adobe comments upIt’s not just me this time. Facebook Page owners from every size and type of business are talking about how Facebook simply isn’t working for them anymore. Likes have slowed. Posts don’t show up in the newsfeed. Ads don’t convert.

Adobe says we’re wrong. According to the new Adobe Digital Index Q1 2014 Social Intelligence Report, “Facebook is back at the top of the mountain.”

I wouldn’t usually question a source like Adobe. They did put in the effort, analyzing over 250 billion Facebook ad impressions and 226 billion posts. So, I’m sure the numbers are correct – but I still find them hard to believe.

Maybe I’m missing something?

Type new task: Configure updated profile page on Twitter

If you haven’t been on Twitter.com in the past two days, plan to head over there later today because you have some work to do. Twitter just rolled out their new profile update and it’s a beauty.

See:

new Twitter profile 2014If you’re lucky, you’ll find a note and a link at the top of your desktop profile page. If you don’t have the link, visit the new profile page instruction site and click the Get it Now button.

Before you press the button, you’ll want to give the graphics some thought. The new headers max out at nearly 1500 pixels wide and around 360 in height. Like Facebook, your profile icon cuts into the lower right hand corner of the header art so keep that in mind especially if you have text on your header.

Channel Sponsors

10 pressing questions for the godfather of search marketing

Marketing Pilgrim’s Gareth Davies asked search marketing legend Danny Sullivan the ten most pressing questions for any search marketer…

#1 Google:

Danny Sullivan

Gareth: Danny, in the last 2 years it appears to some that Google’s Algorithm may favour a larger brand over a smaller business in the search results. How effective can SEO be for driving organic traffic to a small businesses in 2014?

Danny: I think Google’s algorithm is trying to favor brands — not large brands over small brands but brands over sites that you wouldn’t care if you never found them. Brands have value, usually offer something that you can’t get elsewhere. So I think small businesses can continue to do well with SEO.

Do you trust professional content you found on Facebook?

Social trustSuppose I emailed you an article about a radical way to drive traffic to your website. Would you be more likely to trust this article if it came from LinkedIn, Facebook or Twitter?

According to “The Mindset Divide: Spotlight on Content” from LinkedIn and Millward Brown Digital, where you found the content could be just as important as who wrote it.

To be fair, LinkedIn did sponsor this study so obviously it leans in their favor but I still believe there’s a point to be made. Let’s take this off social media and look at it this way; I send you a link to an article. The link takes you to a webpage that is 90% ads and looks like it was built in 1981. Trust or don’t? Would you even bother to read it?

Google livestreams launch of the ‘shiny appy AdWords’ upgrade

Adwords livestreamThis morning, Google execs stood up in front of 170 search market experts to unveil the all new, sleek, shiny, fully-connected, app-driven Adwords program.

Jerry Dischler, Vice President of Product Management, AdWords says this is an exciting time to be a marketer because there are so many ways to reach the consumer – Google Search, Google Maps, YouTube, mobile, messaging, in-app, over-app, underdog and around the corner. More options doesn’t mean easier and it doesn’t automatically mean more effective. For that, you have to, as Dischler says, “turn signals into stories” and AdWords has some new tools to help you do that.

The new AdWords features fall under three categories; innovative ad formats, insightful reporting and intelligent tools.

Simple, Fun, Creative = Winning Video

The guys and gals over at Owler get it. They figured out that you don’t have to spend five-figures to make a fun, and very effective, video that explains your business and gets a customer to understand what you do in under two minutes. Check this out.

Great video, right? So how can you do the same without breaking the bank? Here is what Owler had to say about the making of this video.

Start With Identifying Your Benefits

We started by brainstorming the most important benefits of Owler to our target audience. We narrowed it down to three benefits. Company alerts, curated “noise-free” news and community polls.

How To “Show” The Benefits?

You oughta be in pictures – if you want your social media to soar

photo updates socialbakersAs much as it pains this writer to say it, the public’s love affair with photos is going strong. New numbers from SocialBakers shows that photos have no equal when it comes to engagement.

In March, they examined the Facebook posts made by 30,000 brands including both smaller fan pages and blockbusters with more than 1,000,000 followers.

Of those posts, 75% included a photo. This doesn’t surprise me. A branded Facebook post just looks unfinished if it doesn’t have a photo. Plus, Facebook has made it so easy to add multiple photos and to replace bad photos that come over with a link. (I have this issue all the time and I don’t know why!)