Study shows mobile social users are more active and engaged

64% of online adults use a desktop or laptop to access social media at least once a week. That’s a nice number. A lot nicer than the 45% who use a smartphone or the 25% who use a tablet. But when talking about social media marketing,  the majority doesn’t always rule.

Forrester Research says, “The Social Users You Want To Reach Are On Mobile“.

According to this new study, social media users who connect through mobile are more engaged and more active.

Smartphone users log on to their Facebook app an average of 16 times a month and more than 4 times a day for a combined total of almost a half hour per user, per day.

Back-to-school shopping is a family affair [Infographic]

Families Shop Together BaynoteMom might have control of the wallet but when it comes to back-to-school shopping, what they buy is a family affair.

According to a new study and infographic from Baynote, 70% of parents will bring their children along with them when they shop in-store for back-to-school supplies.

Only 36% include their children when they shop online but here’s an interesting thing; though most back-to-school shopping happens at a brick and mortar store, the percentage of online shopping increases as students age.

On average, respondents say 64% of their shopping will be in-store, the rest online via computer or mobile device. But the online percentage is much higher when people shop for college students.

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Facebook improves mobile ad performance with device specific targeting

Facebook previously allowed advertisers to minimally target their ads to mobile device users. The options were limited–operating system and whether they were on wi-fi or not.

The social network has announced improved targeting–allowing advertisers to target say, a Google Nexus 10 with a minimum OS version of 3.0, who are on Wi-Fi, if they so wish.

Facebook Mobile Targeting

For marketers, the update allows you to fine tune your targeting for such variables as:

  • Only target advertisers using a device new enough to support your software.
  • If owners of an iPhone 5 spend more money with you, you can up your ad budget just for that device.
  • Target your ad creative to each type of device. E.g. show iPad users different screenshots to iPhone users.

Amazon Wallet takes the online retailer into the real world

Amazon WalletThere’s been a lot of talk about Amazon getting into the mobile payment market and it looks like they’re taking the first step with a new app. Amazon Wallet is now available for Android users through the AmazonApp store and Google Play. It’s listed as a Beta release and that’s good, because this little piggy has a long way to go.

As it stands now, the app only does one thing. It keeps track of your loyalty and gift cards so you don’t have to carry them around in your wallet. . . except when you have to. (Says Amazon: Physical gift cards may be necessary for redemption in some locations or may contain additional useful information. Keep your physical gift card in a safe place even after uploading it to your Amazon Wallet.)

Online retailers say paid search is tops for customer acquisition

SOROWhat would you say is the most effective marketing tactics for acquiring new customers?

85% of retailers in the new 2014 Shop.org/Forrester Research Inc. State of Retailing Online study, said paid search.

Only 81 retailers participated in the survey, which was conducted through May and June of 2014, but even if the number was 810 the result likely would have been the same.

Search still works. It’s familiar to both marketers and customers and as long as Google keeps turning out excellent results, paid search will continue to be a blockbuster. Think about all the things you looked for on the internet this week. How many times did that search begin with Google or Bing? I search for a lot of things on eBay and I find that I get better results from Google than on eBay itself. Same for Twitter. It’s simply a more effective way of finding information and we all know it.

The Facebook backlash? The rise of private online journals

Journalate LogoThis past week I launched Journalate, an online private journal.

I had two reasons for building Journalate. First, I wanted a place where I could share and review my thoughts, ideas, prayers, and rants from any device–without worrying that they would be seen by the wrong person. Journalate was built to be secure, encrypted and private.

Secondly, as someone that has watched reputations self-destruct because of something that should not have been posted publicly, I figure there was a need for something that let you get your ____ rant off your chest. A safe place to express your (dis)pleasure with the events in your life.

Sports apps have the highest abandonment rate. How sticky is your app?

When we talk about an app being sticky, we’re not talking about candy-coated fingers on a mobile phone. Sticky is the icky term mobile mavens use to evaluate app loyalty. And if you thought getting people to download an app was tough, wait until you see what it takes to keep them coming back on regular basis!

According to this infographic by Localytics , 20% of apps are only opened once! Also, if an app is only opened once in 7 days, there’s a 60% chance it will never be opened again. Wow.

Localytics Apps

Sports apps have the highest abandonment rate. I wonder if that’s because sports are so seasonal. Every hockey season, I download an NHL app then I delete it when the season is over. Games also have a pretty high abandonment rate. I’d guess this is because once you try it you find that it’s too easy or too boring.