It’s not just me this time. Facebook Page owners from every size and type of business are talking about how Facebook simply isn’t working for them anymore. Likes have slowed. Posts don’t show up in the newsfeed. Ads don’t convert.
Adobe says we’re wrong. According to the new Adobe Digital Index Q1 2014 Social Intelligence Report, “Facebook is back at the top of the mountain.”
I wouldn’t usually question a source like Adobe. They did put in the effort, analyzing over 250 billion Facebook ad impressions and 226 billion posts. So, I’m sure the numbers are correct – but I still find them hard to believe.
Maybe I’m missing something?