Google opens +Post ads to all (ish) including new Hangout ad option

Modern online marketing is all about blending in so you can stand out. They may sound like mutually exclusive terms but oddly, they’re not.

Google demonstrates this point nicely with their recently released +Post Ads. These adds look like the normal, social media update we’re using to seeing across sites such as Google+ and Facebook.

Google Plus Post Ad

The fact that the highlighted box is showing up on a non-social media site makes it noticeable in a good way. It’s non-threatening because we recognize it as a friendly form of conversation. The icons in the upper right clearly state that it’s an ad, but it doesn’t feel like one. So we click and it get even less “ad” like.

Got Glass? Google gets beta testers to pay handsomely for the experience

I am so bummed. I really, really wanted one of these sky blue Google Glass units but they’re sold out!

Google GlassPlus, I didn’t have $1,500 to spend on one but Google’s making it seem like I’m alone in that. Yesterday, Google Glass units (Or is it a pair of Google Glass-es?) went on sale to public for the first time. By noon, they had sold out of the Cotton (aka white) units. By 9:30 pm, they were sold out in every color. . . I think. Because Google’s not being really clear about the numbers.

First of all, they referred to the whole process as the path to joining the “Explorer Program.” Any other company would call it what it is – beta testing.

Channel Sponsors

It’s the year of mobile but not the mobile ad

How often use a smartphoneA mobile device used to be a luxury, an item that only the geeky few would own let alone use on a daily basis. But now you’re the odd man out if you don’t have a mobile phone in your pocket. Check out these stats from Forrester Research:

  • More than 2 billion smartphones installed worldwide
  • They’re in the hands of 31.3% of the world’s population
  • Massive usage in three countries: More than 64% in the UK, 64% in the US, and 66% in Hong Kong.
  • Three-quarters use their smartphone to access the internet at least once a day.

This is great news for marketers, right? Well, it would be if we weren’t going backward through the history of online marketing.

Facebook adds new language-based targeting for Hispanic users

2013-03_Latinos-Technology-1868% of Hispanic internet users have accounts on Facebook or Twitter and when you look at just the young users (18-29) that number pops up to 84%. But communicating with this powerful group involves some decision making because not all Hispanics use the same language when reading and writing posts on Facebook.

A study from the Pew Research Center shows that the majority fall into the Only/Mostly English category but around 40% use either all Spanish or a combination of Spanish and English on social media.

In order to reach the right audience with the right message, Facebook has now divided their language-based message targeting into three language preferences: Spanish-dominant, Bilingual and English-dominant.

Hispanic targeting

A beginner’s guide to the difference between PPC and SEO

This post is by Simone Schuurer of Bing Ads, our Search Channel sponsor.

As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising ‘basics’. When I ask people running their own business if they are investing in pay per click (PPC) advertising I get told, every so often, that they don’t need to as their site is already showing up on search engine result pages. This prompted me to write this post on what organic and paid for search engine results are. Most people will agree that showing up on both organic and paid listings will bring you the best search marketing results so – if you are a bit in the dark on this topic – read on!

Read this before handing Google $1500 for Google Glass today

Google GlassToday is the day that Google allows anyone to purchase its wearable Google Glass tech. Based on the price tag and low specs (pardon the pun) I expect literally dozens of you to stampede the Google servers.

If you do plan to hand over $1500 for something that could lead to ridicule–and even a mugging–Reuters published a piece that has absolutely nothing to do with Google Glass, yet everything to do with Google Glass.

Google’s updated terms of service added a paragraph stating that “our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection. This analysis occurs as the content is sent, received, and when it is stored.

Over 3,000 sold: popularity and the daily deal buyer

livingsocial exampleYou have a choice of two daily deals that are five hours old.

A: $15 for $30 GC to a local restaurant -  10 have been purchased

B: $20 for $30 GC to a local restaurant – 200 have been purchased

Which one would you choose? A is a better deal but after five hours only 10 people bought into it. Why? Do they know something I don’t know about this place?

Restaurant B is a little more expensive but 200 people can’t be wrong – right? Must be something to this place.

According to new research published in the March issue of the American Marketing Association‘s Journal of Marketing, offer B is going to keep coming out ahead because the more popular the deal, the more likely people are to buy it.