Search Results for: "Year of the Mobile

Mobile Mix: iPhone On Top, Samsung Knocks Blackberry Out of Number 2 Spot

2012 year in reviewThe friendly folks over at Millennial Media are my favorite number crunchers. This month, they crunched harder than ever to come up with the 2012 Year-in-Review Mobile Mix report.

Let’s crack into it and see what we can see.

Apple and Samsung both had great years, taking the number one and number two spots for overall ad impressions. Both saw a gain of about 5% year-over-year.

For the first time, Amazon made the top 15 this year claiming the 11th spot with 1.08% of overall ad impressions. Acer also made the cut this year, knocking out Sanyo and Private Label mobile devices.

Looking at specific phones, the iPhone was the top performer growing 72% year-over-year. The award for the most growth goes to the Samsung Galaxy S. They had 182% increase in ad impressions, knocking the Blackberry Curve down to third place.

SMART Report Year End Review Shows Healthy Growth in Mobile Ads and Revenue

skynetBy 2016 there will be more mobile devices in the world than people. Crazy, huh? The UN projects say 7.3 billion people versus Cisco’s prediction of 10 billion devices.

Looks like that will be the year the machines rise up and take over the planet. All hail Skynet!

Until then, we can look forward to a few more years of healthy growth in the area of mobile advertising. Millennial Media has the scoop in their special Year in Review edition of S.M.A.R.T..

Let’s start with the vertical explosion.

12 different verticals grew spend by over 100 percent year-over-year on our platform. Government Services led the way, and grew 860 percent (primarily driven by election spending).

2008 – The Year of the iPhone, 2009 the Year Mobile Marketing Finally Goes Mainstream?

By Peter Young

Mobile marketing is often been forecast as the next big thing, however it has often been the case of ‘always the bridesmaid and never the bride’—as mobile marketing campaigns often failed to deliver.

However in 2008, we have started to see a change. Mobile marketing investment is certainly on the increase. Many organisations previously have been reluctant to invest or merely dipping their toe in the water, now have seen increased traffic volumes and ad networks establishing themselves with media buyers.

As mobile users increase Facebook looks to be the ‘cross-platform platform’

FB CollageLast night, Facebook announced the company’s third quarter results and it was better expected. Revenue for Q3 2014 was $3.20 billion, an increase of 59% year-over-year. I’d take that any day.

66% of the revenue came from mobile advertising. Go back and read that line again. That’s up 49% over last year. If you had any doubt that mobile is the future of advertising, that should change your mind right there.

The mobile situation gets even more interesting when you look at active users.

  • Daily active users (DAUs) were 864 million on average for September 2014, an increase of 19% year-over-year.
  • Mobile DAUs were 703 million on average for September 2014, an increase of 39% year-over-year.
  • Monthly active users (MAUs) were 1.35 billion as of September 30, 2014, an increase of 14% year-over-year.

Retail Ads on Mobile Climb 413 Percent Year-Over-Year

MillennialMedia-Vertical-Q2-2013We expect retail advertising to come on strong in the fourth quarter, but according to the new Millennial Media S.M.A.R.T. report, retailers are already swinging for the fences. In Q2 of 2013, retail mobile advertising on Millennial Media’s platform grew 413% year-over-year.

What kind of crazy number is that? Looks like retailers are truly embracing the mobile shopper.

What’s even more amazing is that seven different verticals spent more than 100% over what they spent the prior year.

Non-Profits went all-in with huge growth in spend, but they still didn’t crack the top 10 chart. On the other hand, Government Services made the top ten spend list for the first time. Much of the messaging was related to local issues such as safety and weather warnings.

Mobile Shopping Activities During Holiday Increase Year Over Year

We are so far past the “Year of Mobile” thinking that it’s time to consider how various pieces and parts of the mobile lifestyle are creating a stronger foothold in specific areas of the consumer buying habits. Holiday shopping is one area to be very cognizant of this since many retailers depend on the holiday season to either ‘make or break’ their year.

Overall, there are reports that this holiday season was a disappointment to retailers as a whole. Mobile shopping habits may not create more sales, but if it is becoming the way that more shoppers are buying, no matter how much or how little that might be, it is a key element for marketers to be looking at as the plans start for the 2013 holiday shopping season and beyond.

So just how are consumers using mobile to shop during the holiday push? A study reported by eMarketer that was performed by GfK Roper for SapientNitro shows that consumers are doing more with their mobile devices as they shop.

2011 2012 Comparison of How Shoppers Use Smartphones

Ad Age Agrees: 2008 Not the Year of Mobile

Last week, we talked about predictions for the future of mobile Internet and concluded that this isn’t the year mobile will take off. We’re not the only ones. Yesterday, Alice Z. Cuneo of Advertising Age agreed, and offered five reasons why 2008 isn’t mobile’s year. Her reasons:

  1. Lack of reach
  2. Poor measurement
  3. Complexity
  4. Isolation/lack of integration of mobile
  5. No “hallelujah moment” (a mobile campaign so wildly successful that everyone will want to emulate its success in the medium)

Cuneo doesn’t just offer disappointment, however. She offers hope as well, by outlining what we’ll need to overcome these hurdles. Her vision for the future (possibly as soon as 2009, though I have to say that sounds like hype ;) ) includes: