The friendly folks over at Millennial Media are my favorite number crunchers. This month, they crunched harder than ever to come up with the 2012 Year-in-Review Mobile Mix report.
Let’s crack into it and see what we can see.
Apple and Samsung both had great years, taking the number one and number two spots for overall ad impressions. Both saw a gain of about 5% year-over-year.
For the first time, Amazon made the top 15 this year claiming the 11th spot with 1.08% of overall ad impressions. Acer also made the cut this year, knocking out Sanyo and Private Label mobile devices.
Looking at specific phones, the iPhone was the top performer growing 72% year-over-year. The award for the most growth goes to the Samsung Galaxy S. They had 182% increase in ad impressions, knocking the Blackberry Curve down to third place.