Search Results for: "corporate blogging"

The Blog Council: a How NOT to Corporate Blog Guide

blog council logoRead/Write Web reports that AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo have come together to form the Blog Council (dot org), an organization to help corporations learn to blog.

The purpose behind the organization:

The Blog Council’s mission is to help corporate blogging efforts become more successful.

Up to now, there hasn’t been a community solely dedicated to serving the needs of corporate blogging. The Blog Council is here to help create:

1. Best Practices: Promoting corporate blogging excellence through best practices, standards, and training.
2. Community: Providing networking and partnering opportunities for leaders of the corporate blogging movement.
3. ROI: Developing metrics programs that help deliver measurable ROI from blog activities.
4. Advocacy: Blog Council has a united voice to provide the corporate perspective in the blogosphere.

Resources for Corporate Bloggers

Corporations: blogging should be working for you, after all you need to blog . . . but how?

Of course, I don’t think I could do this series without mentioning Andy’s business blog consulting services. Here are just a few resources for corporate bloggers on everything from finding readers to writing.

Complete Feeds
These are blogs where every post or almost every post relates directly to skills and techniques you’ll want to implement.
Copyblogger: writing
ProBlogger: promotion, writing and more
Creating Passionate Users: make your visitors fans and your fans fanatics.
Business Blog Consulting (which doesn’t actually offer consulting services): blogging advice
Church of the Consumer Blog: turn your fanatics into evangelists

Categories on larger feeds

SEOmoz: Blogging
Marketing Pilgrim: Blogging and Reputation Management (of course)

Outstanding Posts

Neil Patel’s 50 Favorite Blogging Resources—including a whole section on corporate blogging.
An old-but-still-totally-valid post by Robert Scoble, the Corporate Weblog Manifesto.
Jeremiah Owyang’s Blogging Resources List and Index and Web Strategy: How to be a Corporate Blog Evangelist.

Where the Rubber Meets the Road: B2B Companies Struggle to Find Their Fit with Blogging

There’s been a lot of discussion recently about how to measure the value of blogging, including in B2B organizations. Forrester Research recently released a study entitled “How to Derive Value from B2B Blogging,” and it contained many valuable insights into the state of B2B blogging and its adoption today.

Some key findings from the report include:

  • While adoption of corporate blogging has been growing over the past few years, the number of new blogs established in 2007 took a nose dive.
  • Corporate bloggers can’t seem to keep the conversation going. The challenge for many B2B marketers seems to be that writing for a blog is often more conversational, while many B2B marketers have been trained to write with a strictly business or technical focus.

Corporate Blogging Insights From C-Suite

Corporate blogs (and blogging in general) get run through the ringer of “Is it a dead art?” to “It’s essential for online success!” and all stops in between. Many fear blogging due to concerns about time, risk / reward, exposure and the list goes on.

eMarketer brings us a corporate some insights from a survey done by Blog2Print (an interesting idea, btw). Here are the reasons why big companies blog according to CMO’s.

The most prominent reason might well have been named “If you can’t beat’em, join’em”. When you say that you are essentially “giving in” to do this then you wonder just how sincere or genuine the effort will be moving forward. I think it is safe to say that if there is passion behind a blog the chances of success through reaching the other goals desired goes up exponentially. But hey, it’s not often we confuse Fortune 1000 companies with passionate companies is it?

Corporate Blogging Hits the Skids

Do you still blog on behalf of your company? If you do, you’re part of a dying breed. According to a University of Massachusetts Dartmouth report, corporate blogging is on the decline.

Of the companies they surveyed, only 37% were blogging in 2011. That’s down from 50% in 2010. If you look only at Fortune 500 companies, the percentage drops to 23%.

Why are corporate blogs falling out of favor? USA Today says, mostly because Facebook and Twitter are so much easier to manage.

Keeping up a blog is a lot harder than people think. I’ve dealt with dozens of clients who jump in with grand plans of updating every day! They soon learn that updating even once a week is a chore. It’s amazing how quickly seven days pass when you need to come up with a fresh blog post.

Reasons Why Corporate Blogging Should Succeed

Last week, Rand Fishkin accurately identified several reasons why Fortune 500s and other large corporations can’t blog. While I found myself vehemently agreeing with everything he said, I got to the end and wanted to hear the other side of the story. (It’s a character flaw.) I thought I’d give it a shot.

If you’re a big enough brand, people are already interested in you

They’re probably talking about you. They may even be interested in what you have to say. You have a built in audience. There are about 50 million bloggers who would kill to have that.

Oracle’s Larry Ellison Weighs In On CEO Blogging

This week one of the richest and most influential men in business and the world, Larry Ellison, founder and CEO of Oracle Systems, gave his opinion on corporate blogging. Well, at least he gave his opinion on one attempt at corporate blogging and it strikes right at the core of some things that the social media and Internet marketing communities claim as near and dear to their heart.

Ellison attacked what many have held up as one of the prime examples of a company creating content through executive blogs and more. In fact, he didn’t just attack it; he crushed it.