AOL’s promise to be a premiere content company is apparently being fulfilled by how willing they are to spend money for established content providers much more than creating that content itself.
The latest example of this desire to pick up major properties in the blog space (like the recent TechCrunch deal) is the purchase of The Huffington Post for $315 million (mostly in cash according to Kara Swisher of the WSJ’s BoomTown blog). What makes this purchase interesting aside from the marquee nature off HuffPo is the assignment of Arianna Huffington as the President and Editor in Chief of AOL’s newly formed The Huffington Post Media Group.


As a culture, we love to try to determine how successful someone will be in a huge job based on the first 100 days. We do it regularly with the President of the US and now there is the same examination occurring with Tim Armstrong, the
The more you read about the trouble inside Time Warner the more you have to admire Tim Armstrong for 
Is this a classic case of “meet the new boss, it’s the same as the old boss” (hat tip to Roger Daltrey and the boys)? It is being revealed that AOL has a plan to bring itself back to prominence and it is oddly reminiscent of the company’s past AND its CEO’s past as well.










