Search Results for: armstrong aol

AOL Takes A Sharp Left Turn To Prevent Being Left Out?

AOL’s promise to be a premiere content company is apparently being fulfilled by how willing they are to spend money for established content providers much more than creating that content itself.

The latest example of this desire to pick up major properties in the blog space (like the recent TechCrunch deal) is the purchase of The Huffington Post for $315 million (mostly in cash according to Kara Swisher of the WSJ’s BoomTown blog). What makes this purchase interesting aside from the marquee nature off HuffPo is the assignment of Arianna Huffington as the President and Editor in Chief of AOL’s newly formed The Huffington Post Media Group.

AOL’s Armstrong Logs First 100 Days

AOL logoAs a culture, we love to try to determine how successful someone will be in a huge job based on the first 100 days. We do it regularly with the President of the US and now there is the same examination occurring with Tim Armstrong, the recently minted CEO of AOL. Much like our struggling economy AOL needs some real help and Armstrong was brought in to get the once high-flying Internet giant back among the ranks of the heavyweights. So how’s it going thus far?

Armstrong’s Small Step from Google, Could be a Giant Leap for AOL

The more you read about the trouble inside Time Warner the more you have to admire Tim Armstrong for ditching his comfy job at Google for the top job at AOL.

In quarterly numbers just released, Time Warner’s revenue dropped 7% from 2008 to $6.9 billion, with AOL being the biggest culprit for the decline–it saw a drop of 23%!

Clearly AOL’s just not thriving under the wings of Time Warner and it now seems inevitable that the division will be spun-off as a separate entity. Reading between the lines, you suspect that Armstrong was all but promised that AOL would be released from Time Warner. Speaking to Ad Age, Armstrong said:

AOL’s SEO “Strategery”

AOL Running ManIs this a classic case of “meet the new boss, it’s the same as the old boss” (hat tip to Roger Daltrey and the boys)? It is being revealed that AOL has a plan to bring itself back to prominence and it is oddly reminiscent of the company’s past AND its CEO’s past as well.

How you ask? Well, apparently there is a concerted effort underway to generate as much ‘craptent’ (that’s crappy content for those of you who need an assist) as possible to try to gain some ground in the search engine results. Techdirt has a little fun in helping us remember the days of mailboxes full of AOL CDs. How patently ‘ungreen’ of AOL. I don’t miss those days, do you?

AOL Looking for New Search Partner(s)

Aol. is still around folks. Back in June I heard CEO Tim Armstrong speak at the Interactive Advertising Bureau’s content focused Innovation Days event. He was passionate about Aol. as a comeback story and was intent on focusing on how it would be generating a lot of custom content from real journalists. Honestly, I am not sure where that is at some 1 ½ months down the road but I’m sure Aol. will let us know of there is any success.

For now, though, there is a need to get their future search partners in order since the current $700 million a year deal with Google is set to expire in December. It appears as if Armstrong is looking to get creative which could mean more than one search partner for the company.

Aol Re-org: Like Shuffling the Deck Chairs on the Titanic?

Aol is at it again. It is busy reorganizing and re-inventing itself while the world sits on the sidelines wondering where the whole thing is going to land. At least the dial-up business is going to be tucked away into another area of the company so we don’t have to watch that dry up and wither as well.

According to Bloomberg

AOL Inc. Chief Executive Officer Tim Armstrong plans to reorganize the company to combine its dial-up Internet access business with its Web services, including AOL Instant Messenger.

The new AOL services group would be one of four business units to be created under the new structure, Armstrong said yesterday in an interview. The details will be presented to employees on Dec. 14, before the plan takes effect in January. The other three divisions will consist of advertising, local services and the Huffington Post media group, he said.

AOL Making Noise with Another Ex-Googler Hire

It was only a matter of time but it appears as if the time has arrived. While the buzz from some folks inside of AOL aol-logois very positive about the addition of Tim Armstrong it is going to get louder as more major hires are announced. The first is the hiring of a new top ad sales executive for the company. Not a surprise considering Armstrong’s pedigree and the importance of showing that AOL is still in the business of generating revenue through its properties.

As reported by the WSJ

Jeff Levick, who has worked at Google since 2001, most recently as vice president of industry development and marketing, is the latest in a series of Google executives who have announced plans to leave the company.